Email Marketing Strategist

3 days ago

Pearland, Texas, United States Primary Arms Full time
Senior Email Marketing Strategist

We are seeking a highly skilled Senior Email Marketing Strategist to lead our monthly ad plan for all departments. This individual will drive the process of sending daily email advertisements, coordinate ad schedules, manage unforeseen schedule changes, and maintain the weekly ad planning presentation.

The successful candidate will also be responsible for coordinating email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs, or dealer communications. Additionally, they will be responsible for configuring new or adding to existing email lists, analyzing reporting on recurring emails, and leading A/B testing processes.

Key Responsibilities:

  • Collaborate with the Sr. Email Marketing Manager, Merchandising Managers, and Creative Design Manager to execute a monthly Ad Planning report and approval process
  • Lead department team members, Merchandising, and Creative team to build, approve, and send all email & SMS campaigns
  • Coordinate email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs, or dealer communications
  • Responsible for configuring new or adding to existing email lists, such as Giveaway subscribers, Bonus Bucks recipients, PA GOV applicants, and subscribers generated through planned trade shows or Range Day events
  • Analyze reporting on recurring emails for Retail, GOV, Wholesale, and PA Optics
  • Lead A/B testing process and present reporting on results
  • Responsible for all Carousel banners, Featured Brand, and Media purchases of banner placements
  • Provide competitor email marketing trends and ideas
  • Explore and propose new email marketing strategies and opportunities

Requirements:

  • 2+ years hands-on experience editing website or email banners with Illustrator and Photoshop to create multi-product images or make last-minute changes to existing email or web banners and graphics
  • Ability to understand our industry, marketplace, including competition, consumer behavior/demands, and demographics
  • Strategy and execution of email initiatives
  • Familiarity with E-Mail Platforms (e.g. Listrak, Bronto, ExactTarget, Constant Contact, aWeber, MailChimp, Drip, SendGrid, SendinBlue, etc.)
  • Working knowledge of Email Copywriting and Email Design
  • Ability to work with Content Management Systems (CMS) and change graphics, text, etc.
  • Knowledge of format types such as PDF, TIF, EPS, JPG, PNG, GIF, and how to create/edit them
  • Working knowledge and proficiency in Microsoft Excel and Outlook
  • Understanding of Mobile Design
  • Strong written and verbal communication skills

Education/Experience:

  • 2+ years hands-on experience in creating E-Marketing Campaigns on Enterprise-level E-Mail Marketing platforms
  • Asset management for email and landing page execution
  • Knowledge of best practices in HTML
  • Database experience or Python coding a PLUS
  • Keen sense of composition, typography, color theory, space, scale, layout, and grid systems for print and digital
  • Ability to follow existing brand and style guidelines
  • A portfolio of design from Illustrator and Photoshop
  • Firearm enthusiast or firearms industry experience/knowledge a plus

Other Duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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