Digital Marketing Strategist

2 weeks ago


Brea, California, United States Champions Group Holdings Full time
Job Description
Champions Group Holdings is a leading provider of essential home services specializing in heating, air conditioning, and plumbing services. Our mission is to maintain long-term relationships with our customers by delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing, and electrical products.

We are seeking a talented Email Marketing Specialist to join our digital marketing team. As the ideal candidate, you will work closely with our team members to plan and execute email initiatives to our current client and club base, targeting different segments of the customer journey with engaging messaging.

Your responsibilities will include executing an email marketing strategy to drive revenue and foster brand loyalty and advocacy, creating email workflows across different campaign initiatives, collaborating with the digital marketing team to set up engaging customer journeys and drip campaigns, researching and defining different segments within our database of past clients, and designing captivating email templates using HTML, CSS, and various ESPs.

You will also be responsible for performing A/B testing to improve performance, managing and updating client data within the database(s), analyzing data to gain insights and develop actionable plans, and staying abreast of industry best-practices including CAN-SPAM and CCPA laws. Additionally, you will create regular reports on key metrics and status to management.

With a strong background in email marketing, preferably working in an agency or agency-like environment, you will possess knowledge of email marketing best practices, conversion-oriented design and copy, and experience with multiple ESPs. You will also have a basic understanding of web languages (HTML/CSS) and an eye for design. Experience with Hubspot and Service Titan Marketing Pro is a plus.

The estimated salary for this position is $65,000 - $85,000 per year, depending on your qualifications and experience. We offer a competitive benefits package, including health insurance, 401(k) matching, and paid time off.

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