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Strategic Product Marketing Lead
2 months ago
As a Strategic Product Marketing Lead at Sendbird, your primary objective is to drive the growth of our innovative omnichannel business messaging solutions within the digital communications landscape. Your success will be evaluated based on the pipeline you generate and the new revenue streams you help establish.
Reporting directly to the Head of Product & Content Marketing, you will serve as the essential go-to-market (GTM) strategist, overseeing everything from planning to execution. This includes market analysis, target audience identification, refining our ideal customer profile, and crafting effective positioning and messaging. You will also be responsible for product and solutions mapping, asset development, and product launches, all while measuring the outcomes of your initiatives. If you are a strategic marketer with a passion for operating like a business line manager and possess experience in driving an Inbound B2B SaaS sales approach, this role is tailored for you.
Key Responsibilities:
- Develop and implement a strategy for expanding use cases within the organization.
- Create a comprehensive GTM strategy based on both quantitative and qualitative insights, deploying it through global sales and marketing teams.
- Collaborate with demand generation and content teams to formulate campaign plans, develop assets, and build a robust sales pipeline.
- Work closely with account executives to refine sales strategies and close deals effectively.
- Partner with product management to ensure relevant product releases are well-packaged.
- Refine our ideal customer profile based on insights gained to enhance deal efficiency.
- Oversee the execution of program and product launches.
Candidate Profile:
- You are deeply passionate about Sendbird's mission to foster connections in a digital landscape.
- You possess an entrepreneurial spirit and thrive on projects that leverage your diverse marketing expertise.
- You are committed to being the voice of the customer, valuing inquiry as much as solution development.
- You excel in collaboration, prioritizing business objectives over personal ego.
- You are driven by growth and find excitement in securing new business.
- You recognize opportunities in a dynamic, innovative environment where we lead the market.
- You are adept at managing cross-functional initiatives.
- You are a self-starter, capable of thriving in a fast-paced setting.
- You have excellent verbal and written communication skills.
Qualifications:
- 5+ years of experience in SaaS/PaaS product marketing, with familiarity in chat or APIs being advantageous.
- Proven track record in marketing or selling to product management or marketing leaders.
- Knowledge of SEO is a plus.
What We Provide:
- 20 days of paid time off, 12 paid US holidays, 5 sick days, and 2 volunteer days, along with a day off for rest/rejuvenation and a birthday.
- Company-subsidized medical, dental, and vision insurance.
- Flexible Spending Accounts or Health Savings Accounts.
- 401k savings plan.
- Parental leave benefits.
- Life and disability insurance coverage.
- Be Your Best Self: An annual stipend of $3,500 (prorated based on start date) for various expenses including professional development, fitness, and mental health services.
- Technology and Connectivity Stipend.
Compensation Transparency:
We establish standard cash compensation ranges for all roles based on function, level, and geographic location. Our compensation ranges are informed by a variety of data benchmarks against similar-stage growth companies. The estimated salary range for this position is $150,000 - $185,000, specific to the San Francisco Bay market. Several factors influence final compensation decisions, including skill sets, experience, training, and other organizational needs.
Diversity and Inclusion Commitment:
We believe that the best employees come from diverse backgrounds and experiences. At Sendbird, we foster an environment where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and welcome applicants who find this role appealing.
About Sendbird:
Sendbird is a trusted partner for over 4,000 of the world's leading applications, including major players like Match Group, Rakuten, Yahoo, and Coupang, facilitating over 7 billion messages monthly between businesses and individuals seeking to build connections and achieve results.
Our award-winning communication platform enables modern messaging experiences, unlocking the potential for unified customer communications across notifications, in-app chat, voice, video, and AI technologies. Headquartered in California, Sendbird is supported by prominent investors including ICONIQ, STEADFAST Capital Ventures, Softbank, Tiger Global Management, Meritech Capital, Emergence Capital, Shasta Ventures, August Capital, Funders Club, World Innovation Lab, and Y Combinator.
