Senior Marketing Data Analyst

2 days ago

Dallas, Texas, United States January Digital Full time
About the Role

We are seeking a highly skilled Senior Marketing Analyst to join our team at January Digital. As a Senior Marketing Analyst, you will play a critical role in driving our data-driven marketing strategies by transforming complex data into actionable insights.

Key Responsibilities:

  • Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
  • Develop innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;
  • Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;
  • Design and analyze A/B tests to drive KPI improvements;
  • Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;
  • Translate business requirements into engineering requirements and coordinate with Data Engineering to build out solutions;
  • Analyze marketing and customer acquisition data and provide valuable, data-centric insights and solutions;
  • Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
  • Ensure IT leadership is appropriately informed of performance or other issues;
  • Develop insights that can be used to drive optimizations across all channels;
  • Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;
  • Work across different teams and stakeholders, both internal and external;
  • Help create test strategy and measurement plans;
  • Analyze and report on funnel metrics and campaigns effectiveness, including traffic, acquisition, conversion, and return on marketing investment;
  • Present insights to stakeholders.

Requirements:

  • 5+ years of experience;
  • Flexibility to deal with rapidly changing, time-constrained projects;
  • Effective communication skills to present information to technical and non-technical audiences;
  • Knowledge of and curiosity to stay current on industry analytical trends;
  • Experience developing and maintaining reports in Retool or other data visualization tools;
  • Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
  • Strong interpersonal, analytical, and organizational skills;
  • Working knowledge of the customer acquisition, re-engagement, and retention processes;
  • Capable of communicating and inspiring strong collaboration;
  • Very strong analytical skills;
  • Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools;
  • Familiar with SQL programming language;
  • Effective leadership, persuasion, and prioritization skills;
  • Prior experience working at a Marketing Agency;
  • Experience in the retail marketing industry preferred;
  • Marketing or Business Analytics degree preferred.

Benefits & Perks:

  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility;
  • Flexible PTO and Half-Day Fridays;
  • Philanthropic Efforts and Paid Time Off to Volunteer;
  • Fully covered medical, dental, and vision insurance;
  • Annual Wellness Stipend;
  • Currently a hybrid work environment with stunning NYC & Dallas offices;
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room.

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like. These days will be determined by your manager and/or team.

The base salary range for this role in Dallas is $100,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

#LI-Hybrid

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