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SEO Strategist

2 months ago

Matthews North Carolina, United States Renuity Full time
About the Role

Renuity is seeking a highly skilled and experienced SEO Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive SEO strategy to improve the online visibility and search rankings of our local businesses.

Key Responsibilities
  • Conduct local SEO audits and create actionable plans to improve search engine rankings and organic traffic.
  • Perform keyword research to identify valuable search terms, including local and long-tail keywords, and optimize website content, structure, and performance accordingly.
  • Build local SEO pages based on high-volume keywords across all division websites and automate repetitive tasks using AI responsibly for content creation.
  • Manage budget, strategy, and direction for SEO efforts, including optimizing local directory listings using Yext and collaborating with a third-party agency to implement SEO strategies.
  • Communicate complex concepts clearly and effectively to both technical and non-technical stakeholders, and analyze data from web analytics platforms to generate actionable insights and reports.
  • Select and implement SEO tools for performance monitoring and reporting, and develop a comprehensive SEO strategy to achieve 100% traffic growth in the first year.
  • Integrate SEO with other channels, such as email and SMS, in the lead flow process, and work with content managers to create and publish high-quality, SEO-optimized content.
  • Manage a white-hat link-building campaign for high-quality backlinks, establish KPIs to align SEO efforts with business goals, and ensure team accountability.
  • Build a CRO system and SEO-focused content strategy to optimize lead quality and flow, and enhance directory listings like GBP through Yext for better lead flow.
  • Achieve over 10% of total sales from the SEO channel by year-end, and foster strong relationships with marketing, content, and Martech teams for SEO alignment.
  • Apply innovative growth hacking principles to improve channels beyond SEO and drive business growth.
Requirements
  • A self-starting, curious, proven performer with at least 4 years of SEO experience.
  • Passionate about innovating in organic search and an innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
  • Strong data analytics skills, able to pull and manipulate multiple datasets to inform strategy with data.
  • Familiarity with a number of SEO suites and tools, including Microsoft Excel, Google Analytics, Looker/Looker Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms.
About Renuity

Renuity is a collaborative and innovative company that values teamwork, creativity, and growth. We strive to instill and maintain core values that include being collaborative, innovative, principled, enthusiastic, and value-driven. We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.