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Director of Social Media Strategy
2 months ago
About the Role
CMI Media Group is seeking a highly skilled Associate Director, Paid Social to lead our social media efforts and drive business growth. As a key member of our team, you will be responsible for crafting and executing dynamic strategies for our clients, leveraging your expertise in social listening, paid social campaigns, and social analytics.
Key Responsibilities
- Develop and execute comprehensive social media strategies for assigned clients, staying up-to-date on market trends and industry developments.
- Lead a team of social media analysts, providing guidance and mentorship to help them grow and develop into full-stack social media marketers.
- Partner with the insights and analytics team to create and define measurement plans, utilizing data to inform social media strategies.
- Collaborate with the predictive analytics team to leverage native language processing of social media data to predict content and behavior analysis opportunities.
- Oversee the day-to-day management of social campaigns for clients, ensuring best-in-class execution and results.
- Stay ahead of the curve on industry developments, including FDA regulations and processes, to ensure our clients' social media efforts are compliant and effective.
- Develop thought leadership pieces showcasing your and CMI's expertise in the social media space, positioning our company as a leader in the industry.
- Work closely with creative and PR agencies to adjust messaging based on social analysis, ensuring seamless integration across channels.
- Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed, driving continuous improvement and optimization.
Requirements
- 7-9 years of social media experience, with a proven track record of success in developing and executing social media strategies.
- Natural leadership skills, with the ability to articulate strategies thoughtfully and to the point.
- Strong business and leadership skills, with the ability to make independent decisions affecting the daily operations and management of campaigns.
- Proven experience managing a team of direct reports, consisting of junior, senior, and leadership staff.
- Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
- Strong presentation and communication skills, with the ability to effectively communicate complex social media strategies to both technical and non-technical stakeholders.
- Strong quantitative analysis skills, with the ability to make recommendations based on statistically significant data sets.
- Industry knowledge and experience, with a deep understanding of the pharmaceutical and healthcare industries.
