Creative Copywriter
1 month ago
The Pack Labs is seeking a highly skilled Creative Copywriter to join our team. As a key player in the hemp industry, we're looking for someone who can craft compelling, clear, and engaging copy that aligns with our mission of bringing high-quality cannabinoid products to market.
Key Responsibilities
- Develop and implement a content strategy that supports product launches and marketing initiatives.
- Collaborate with marketing, product, and design teams to brainstorm ideas and create content that resonates with our target audience.
- Write and edit copy for various platforms, including web content, social media, email campaigns, and product descriptions.
- Ensure that all copy aligns with The Pack Labs' voice and brand guidelines, while also being optimized for SEO.
- Conduct industry research to stay up-to-date on hemp-derived products, market trends, and regulatory requirements.
- Work on multiple projects simultaneously, managing priorities and meeting deadlines.
- Use data and analytics to refine messaging and ensure copy resonates with our audience.
Requirements
- 3+ years of experience in copywriting, preferably in the cannabis or related industries.
- Exceptional creativity and ability to develop fresh, unique ideas from concept to execution.
- Experience with e-commerce or direct-to-consumer brands.
- Proven ability to write clear, compelling, and brand-consistent copy for a variety of platforms and audiences.
- Experience working within the restricted product category on Meta platforms (Facebook, Instagram) and a strong understanding of compliance with advertising guidelines.
- Strong editing and proofreading skills with attention to detail.
- Experience writing for social media platforms and digital campaigns.
- Familiarity with A/B testing and data-driven content optimization.
- Knowledge of SEO best practices and experience optimizing content for search engines.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Familiarity with the hemp/cannabinoid industry is a plus.
- Ability to manage multiple projects in a fast-paced environment.
What We Offer
- Salary: $70,000 - $80,000 per year (remote position).
- Comprehensive benefits package including health, dental, and vision insurance.
- Flexible work environment with opportunities for professional growth.
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