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Content Manager for Sports Brands

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Baltimore, Maryland, United States Under Armour Full time
Job Description

You'll own day-to-day execution of TikTok & YouTube, balancing trends, storytelling, and engagement strategies. You'll lead social content ideation & production, filming, editing, and optimizing for platform growth. Identify platform trends early and execute fast to stay ahead of the curve. Experiment with new content formats, challenges, and viral mechanics to drive engagement. Capture, create, and direct real-time content at key events. Develop and execute social-led activations at training sessions, tournaments, and brand moments. Bridge online & offline by turning IRL moments into social storytelling. Build and maintain relationships with influencers, rising creators, and sports personalities. Manage collaborations, seeding, and content partnerships to amplify brand presence. Monitor social trends, athlete storylines, and cultural moments, and work with teams to scale content efforts.