Marketing Manager

3 weeks ago


Geismar, Louisiana, United States Bengal Transportation Services LLC Full time
Job Summary

The Marketing Manager is responsible for promoting and advocating for the company's sales, branding, and marketing efforts. This role reports to the Vice President of Sales and is a key member of the sales and marketing team.

Key Responsibilities
  • Develop and implement marketing strategies to enhance company sales and branding
  • Identify and pursue new business opportunities and secure new accounts
  • Direct the company's efforts in developing and maintaining reliable service capability
  • Monitor pricing and trends in the territory and analyze the marketplace to determine increased sales potential
  • Provide leadership and territory management necessary for the success of the territory's marketing effort
  • Analyze and monitor territory sales statistics to help formulate a strategic direction for an effective marketing plan
  • Measure performance to plan and share in making the necessary adjustments to maintain profitability goals
  • Present sales reports in a timely fashion and provide effective customer service
  • Investigate all customer complaints and develop permanent solutions for customer service problems
  • Monitor and control expenditure of the territory sales and marketing function to conform to budgetary requirements
  • Establish short-range and long-range planning of sales and marketing
  • Know the customer base, competition, and sales territories
  • Consistently upgrade selling skills by analyzing opportunities and failures, seeking management's guidance and assistance
  • Provide for customer education including seminars, trade shows, and brochures
  • Control and monitor promotional programs
  • Maintain, develop, and increase customer accounts
  • Work with management to collect accounts receivable
  • Attend sales training and meetings
  • Maintain an active prospect and quotation system
  • Assemble consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations
  • Update competitor database by inputting data from field sales, compiling, consolidating, formatting, and summarizing information, graphs, and presentations, distributing reports
  • Prepare mailers and brochures by formatting content and graphics, arranging printing and internet packages
  • Maintain marketing library by checking and replenishing inventory
  • Provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends
  • Update job knowledge by participating in educational opportunities
  • Accomplish marketing and organization mission by completing related results as needed
  • Manage quarterly company newsletter
  • Handle and/or assist with event planning as well as sponsorship opportunities
  • Manage, compose, or obtain press releases written on the company's behalf
  • Manage social media outlets and company websites

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