Brand Development Manager
3 weeks ago
Lynx Therapeutics is looking for a talented Brand Development Manager to join our marketing team. As a key member of our department, you will be responsible for developing and executing innovative marketing strategies to promote our brand and products.
The ideal candidate will have a strong understanding of the pharmaceutical, biotechnology, or healthcare industries and be able to effectively manage brand positioning, product launches, and marketing campaigns across various channels.
We offer a competitive salary of $130,000 - $160,000 per year, depending on experience.
Key Responsibilities:
- Develop and implement comprehensive marketing plans and strategies to drive brand growth and meet sales targets.
- Conduct market research and analysis to identify trends, customer preferences, and competitive landscape.
- Collaborate with product development and sales teams to create compelling product positioning and messaging that resonates with target audiences.
- Oversee the execution of integrated marketing campaigns, including digital, social media, print, and events.
- Manage the brand budget and monitor performance metrics to ensure effective use of resources and maximize ROI.
- Lead brand communication efforts and ensure consistency in messaging across all channels.
- Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
- Evaluate the effectiveness of marketing initiatives and adjust plans as needed for continuous improvement.
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