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Membership Growth Strategist

2 months ago

Princeton, New Jersey, United States ISMG - Information Security Media Group Full time
Position Overview

About ISMG
Innovation, Collaboration, and Expertise

ISMG - Information Security Media Group serves as a leading community for executives and thought leaders in the realms of information security, cybersecurity, and information technology. Our members benefit from a comprehensive platform that fosters networking, knowledge exchange, executive education, and professional advancement.

Role Summary
The Member Acquisition Manager will play a pivotal role within ISMG's engagement and outreach team. This position is crucial for expanding our membership base, which currently includes over 1,500 senior-level professionals in information security and risk management worldwide. Key responsibilities will also encompass building a robust and diverse member community, ensuring member satisfaction, and enhancing member retention.

Key Responsibilities

  • Attract new members while maintaining relationships with existing ones.
  • Design and implement initiatives aimed at member recruitment and retention.
  • Create targeted marketing strategies based on thorough analysis for significant initiatives.
  • Engage in various outreach efforts to draw in, recruit, and retain new members to meet established growth objectives.
  • Conduct annual evaluations with members to guarantee ISMG delivers tailored value.
  • Provide exceptional customer service and an elevated member experience through effective communication via calls, emails, or other channels to establish expectations and foster meaningful connections.
  • Ensure prompt and confidential processing of all membership applications.
  • Collaborate with the Membership, Marketing, and Communications team to set annual objectives and metrics for assessing community engagement.

Qualifications

  • A Bachelor’s Degree or higher in Public Relations, Communication, Marketing, or related fields.
  • 2-3 years of experience in membership or community management and development.
  • Experience interacting with CISOs or other C-Level executives.
  • A solid understanding of the cybersecurity sector and technology (B2B experience preferred).
  • Previous involvement in event management.
  • Exceptional attention to detail and strong organizational abilities.
  • Proficient in Excel, Project Management tools, and PowerPoint.
  • Experience with both quantitative and qualitative research methods, including survey design.
  • A self-motivated individual who excels in a fast-paced, dynamic startup environment, with a proven ability to multitask and meet tight deadlines.
  • Capability to manage and prioritize multiple projects concurrently.
  • Outstanding customer service skills.
  • An independent thinker with a solutions-oriented approach.

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