Digital Merchandising Strategy Director
3 weeks ago
Digital Merchandising Strategy Director
This role is critical in ensuring cohesive and effective digital merchandising efforts that drive brand awareness, guest engagement, and revenue growth. The ideal candidate will have a strong background in marketing strategy and digital merchandising, excellent leadership skills, and a passion for the hospitality industry.
The salary range for this position is estimated at $150,800 to $206,700 annually. This estimate takes into account the company's location in Bethesda, Maryland, and the national average salary ranges for similar positions.
About the Job:
- Manage, enhance, and execute against integrated roadmaps, leveraging experiences with A/B testing, campaign analysis, and other performance-measurement approaches.
- Guide Campaign Managers on the Digital Merchandising Team, collaborate across Digital teams (Merchandising, Product, UX, AB Testing, Content, SEO, etc.) and partner organizations (largely Marketing), and develop integrated approaches to drive key KPIs.
- Utilize data analytics and insights to inform marketing strategies and measure campaign effectiveness.
Benefits:
- Bonus program
- Comprehensive health care benefits
- 401(k) plan with up to 5% company match
- Employee stock purchase plan at 15% discount
- Accrued paid time off (including sick leave where applicable)
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