Director of Marketing and Communications
2 days ago
Bethany Medical, a leading healthcare provider in Central North Carolina, is seeking a highly skilled Director of Marketing to lead our marketing efforts and drive business growth.
Key Responsibilities- Develop and execute comprehensive marketing strategies to increase patient retention and acquisition
- Lead the development and implementation of digital marketing and social media campaigns
- Oversee the creation and maintenance of the organization's brand and reputation
- Manage external marketing vendors and ensure effective use of marketing budgets
- Collaborate with senior management to develop and track marketing KPIs and ROI
- Minimum 2 years of experience in healthcare marketing leadership role
- Minimum 5 years of experience in senior marketing role
- Master's degree in marketing, business administration, or related field
- Strong knowledge of Microsoft Office and Adobe Creative Suite
- Excellent communication, organizational, and project management skills
- Competitive annual salary
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401K with company matching
- Paid time off and holidays
Bethany Medical is a multi-specialty group with 13 convenient locations and 16 practices in the Triad area. We offer a full range of healthcare services, including urgent care, primary care, diagnostic testing, and specialty care. Our team of board-certified physicians and providers are dedicated to providing high-quality patient care and attention.
The Triad area offers a great quality of life, with a population of 1.9 million and a diverse range of cultural, recreational, and educational opportunities. We are proud to be a part of this vibrant community and look forward to welcoming a talented Director of Marketing to our team.
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