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Director of Marketing and Communications

1 month ago

High Point, North Carolina, United States Bethany Medical Full time
Job Title: Director of MarketingAbout the Role

Bethany Medical, a leading healthcare provider in Central North Carolina, is seeking a highly skilled Director of Marketing to lead our marketing efforts and drive business growth.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to increase patient retention and acquisition
  • Lead the development and implementation of digital marketing and social media campaigns
  • Oversee the creation and maintenance of the organization's brand and reputation
  • Manage external marketing vendors and ensure effective use of marketing budgets
  • Collaborate with senior management to develop and track marketing KPIs and ROI
Requirements
  • Minimum 2 years of experience in healthcare marketing leadership role
  • Minimum 5 years of experience in senior marketing role
  • Master's degree in marketing, business administration, or related field
  • Strong knowledge of Microsoft Office and Adobe Creative Suite
  • Excellent communication, organizational, and project management skills
What We Offer
  • Competitive annual salary
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • 401K with company matching
  • Paid time off and holidays
About Bethany Medical

Bethany Medical is a multi-specialty group with 13 convenient locations and 16 practices in the Triad area. We offer a full range of healthcare services, including urgent care, primary care, diagnostic testing, and specialty care. Our team of board-certified physicians and providers are dedicated to providing high-quality patient care and attention.

The Triad area offers a great quality of life, with a population of 1.9 million and a diverse range of cultural, recreational, and educational opportunities. We are proud to be a part of this vibrant community and look forward to welcoming a talented Director of Marketing to our team.