Digital Media Specialist

4 days ago


Los Angeles, California, United States IDR, Inc. Full time
About the Role

IDR, Inc. is seeking a highly skilled Digital Media Specialist to join our team in Los Angeles, CA. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies that drive engagement and growth.

Key Responsibilities
  • Video Content Creation: Develop and produce high-quality video content for social media platforms, including TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and X.
  • Campaign Execution: Collaborate with the Brand Social and Content teams to launch video-first campaigns that showcase our community and team members, ensuring alignment with brand goals and messaging.
  • Community Engagement: Support global social channels with copywriting, publishing, and community management, maintaining a player-first approach to deepen connections with both current and potential players.
  • Strategic Planning: Develop and implement social video strategies that align with organizational goals and resonate with diverse player communities in various regions.
  • Performance Monitoring: Track and analyze performance metrics to evaluate the effectiveness of strategies and content, making adjustments as needed to enhance engagement and impact.
  • Global Support: Assist international teams in creating content that is relevant and appealing to players across different regions, ensuring a cohesive global strategy while addressing regional preferences.
Requirements
  • 2+ years of experience in managing online communities, social media, digital marketing, or a related field.
  • Deep understanding of social media channels and trends, particularly emerging trends and short-form video platforms.
  • Demonstrated success in creating and managing content on TikTok, Instagram Reels, and YouTube Shorts.
  • Proficiency in capturing and editing mobile video using tools such as Adobe Premiere and CapCut.
What We Offer
  • Competitive compensation package
  • Full benefits, including medical, vision, dental, and more
  • Opportunity to work with a leading organization in the industry
  • Close-knit and team-oriented culture


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