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Marketing and Communications Specialist

2 months ago

Fort Lauderdale, Florida, United States Covenant House Florida Inc Full time
Job Title: Marketing and Communication Coordinator

Job Summary:

Covenant House Florida Inc is seeking a highly skilled Marketing and Communication Coordinator to join our team. The successful candidate will be responsible for developing and implementing marketing and communication strategies to enhance the organization's brand, expand its reach, and engage stakeholders and donors through various media channels.

Key Responsibilities:

  • Develop and manage an annual strategic communications plan to meet fundraising goals and increase awareness of Covenant House Florida using multiple platforms and media/marketing channels.
  • Collaborate with the leadership team to identify and prioritize marketing needs and initiatives.
  • Responsible for creating high-quality, professional, and engaging content across all Covenant House Florida's social media platforms.
  • Manage and update content on Covenant House Florida website, including regular updates to donors, supporters, and corporate partners.
  • Analyze digital metrics, make recommendations, and adjust strategies to improve engagement and reach.
  • Create and prepare content for digital newsletter, email marketing, press releases, and printed materials.
  • Work with the Chief Development Officer to develop marketing and sponsorship materials for all fundraising events and activities.
  • Engage with donors, volunteers, and community partners through targeted communications.
  • Effectively communicate to and recognize members of the community, corporations, and stakeholder groups regularly.
  • Be on-site for corporate and donor-led activities at Covenant House Florida for photos, interviews, and general assistance.
  • Attend community events that align with building our brand awareness and elevate our work and highlight our partnerships within the community.
  • Research and recommend public speaking, program presentation, and other PR opportunities to the Chief Development Officer and the Chief Executive Officer.
  • Develop and maintain relationships with media contacts to secure coverage for activities and initiatives.
  • Work with the Chief Development Officer to develop and monitor the annual budget for marketing and communications.
  • Ensure consistent application of Covenant House Florida brand guidelines across all communications and marketing materials.

Requirements:

  • Bachelor's degree in communications, business administration, public relations, marketing, or a related field.
  • Two years of working experience in communications required. Experience in a nonprofit environment preferred.
  • Experience in written content creation, digital marketing, and social media management.
  • Strong verbal, written, and verbal communication, and interpersonal skills, including the ability to listen, observe, and interact well with diverse individuals and groups.
  • Proficiency in digital marketing tools and platforms (social media, email marketing, content management systems, etc.).
  • Strong command of Microsoft Word, Excel, PowerPoint, Outlook, marketing management systems (Constant Contact), and internet-based programs.
  • Experience with media relations and public relations.
  • Self-starter and goal-oriented. Ability to work independently and collaboratively.
  • Creative problem-solving skills with a focus on efficient execution while balancing big-picture thinking.
  • Strong project management and organization skills, with a keen eye for detail.
  • Passion for serving our youth and ending youth homelessness.
  • Valid FL driver's license and good driving record.