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Lead Software Engineer for Advertising Solutions
2 months ago
TikTok is a premier platform for short-form mobile video, dedicated to fostering creativity and delivering joy. With a global presence, TikTok operates in various major cities worldwide.
Mission Statement
At TikTok, creation is at the heart of our mission. We strive to empower creativity and spread joy, and this ethos is reflected in our teams.
Team Objective
The Ads Targeting team focuses on enhancing advertisement placement and optimizing the effectiveness of ad campaigns for advertisers.
Role Overview
As a Software Engineer within the Ads Targeting team, your responsibilities will include:
- Designing and constructing robust frameworks for data processing and serving next-generation ad targeting products.
- Implementing applied machine learning models to effectively manage budgets by analyzing user interests and intentions.
- Contributing to a variety of products, including custom audiences, lookalike audiences, and interest-based targeting, along with pioneering new features.
Key Responsibilities
- Collaborate with product managers to establish product strategies and features for ad targeting based on data-driven insights and market trends.
- Develop, optimize, and implement strategies for ad targeting; enhance infrastructure design and machine learning methodologies; maintain and resolve issues in both offline and online ad targeting products.
- Aggregate and synchronize relevant data to derive audience insights, assisting advertisers in identifying demographics, locations, devices, and interests for their remarketing lists.
Qualifications
Minimum Requirements:
- Bachelor's or Master's degree in Computer Science or a related engineering discipline, accompanied by software development experience.
- Proficient coding skills, particularly in Python, C++, Go, or SQL, with a solid understanding of data structures and algorithms.
- Experience with big data processing and parallel computing frameworks, such as Hadoop and Spark.
- Strong business acumen coupled with excellent problem-solving, project management, and analytical capabilities.
Preferred Qualifications:
- Experience in constructing high-load distributed systems or data processing pipelines.
- Familiarity with building and troubleshooting machine learning workloads on distributed systems is advantageous.
- Experience in developing modern ad ranking, retrieval, targeting systems, and recommender systems.
Diversity Commitment
TikTok is dedicated to fostering an inclusive environment where employees are appreciated for their skills, experiences, and unique perspectives. Our mission to inspire creativity and bring joy is supported by our commitment to celebrating diverse voices and creating a workplace that reflects the communities we serve.
