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Digital Marketing Analyst

2 months ago

Minneapolis, Minnesota, United States Augurian Full time
About the Role

We're seeking a skilled Digital Marketing Analyst to join our team at Augurian. As a key member of our team, you will play a crucial role in driving business growth and helping our clients meet and exceed their goals through paid media, organic search, content marketing, and marketing analytics.

Key Responsibilities
  • Account Execution: Proactively optimize digital marketing campaigns by analyzing performance metrics, contributing insights to improve targeting, messaging, and overall campaign effectiveness, and collaborating on longer-term strategy.
  • Account Management: Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner, address client feedback, and ensure client satisfaction.
  • Account Strategy: Communicate strategic ideas to account leads to influence client strategy.
  • Analysis/Reporting: Gather and validate data from multiple sources to ensure accuracy and completeness, work closely with cross-functional teams to understand data requirements for ongoing projects, perform basic data analysis to identify trends, patterns, and insights to drive success, assist in the preparation of regular reports, providing key metrics and performance indicators, and collaborate with team members to enhance data visualization techniques for better comprehension.
  • Quality Assurance: Conduct quality assurance checks on data sets to identify and rectify discrepancies, and deliver high-quality work that follows the recommended Augurian process.
  • Documentation and Communication: Maintain detailed and organized documentation of relevant client and team information, and communicate findings and insights clearly to team members and other stakeholders.
  • Thought Leadership and Practice Development: Stay informed about industry best practices and emerging tools to enhance capabilities, and actively participate in practice traditions and process.
  • Cross-Functional Collaboration: Act as a key team player in fostering a collaborative and results-driven work environment.
About Augurian

Augurian was founded in 2016 to help leaders have confidence in their digital marketing investments. Our core focus is driving business growth and helping our clients meet and exceed their goals through paid media, organic search, content marketing, and marketing analytics. We help modern-day business, financial, and marketing executives solve critical marketing challenges and have confidence in their digital marketing investments.

We are an equal opportunity employer and are committed to creating a more diverse, equitable, and inclusive agency where differences are valued and all people have the same opportunity to belong, contribute, and thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.