Media Strategy Specialist

1 week ago


Pittsburgh, Pennsylvania, United States Red House Communications Full time
Job Summary:
A dynamic and innovative Media Planner is sought to join our team at Red House Communications. This role involves evaluating project goals, understanding the current media landscape, and planning effective audience communication strategies. The ideal candidate will possess 3-5 years of advertising agency experience, with expertise in managing self-service paid media platforms and traditional media channels.

Main Responsibilities:
• Develop comprehensive media strategies and plans for agency clients
• Interact with senior management to strategize and problem-solve communication challenges
• Negotiate and execute media buys for agency clients
• Work closely with Account Executives to schedule and monitor projects

Routine Tasks:
• Produce integrated media plans that include digital and traditional tactics
• Contact media vendors for proposals and estimates
• Purchase paid media from media vendors in a cost-effective manner
• Manage self-service media buying platforms across multiple clients

Required Skills:
• Advanced knowledge of advertising and marketing strategies
• Expertise in analytics and media reporting
• Understanding of mass media tactics and landscape
• Experience with sales and direct response strategies

Salary: $55,000 - $65,000 per annum, depending on experience.

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