Head of Patient Engagement Marketing
2 months ago
Company: CCS Medical
Overview
The Director of Lifecycle Marketing will spearhead the strategic development and execution of programs aimed at enrollment, engagement, and retention of patients. This role is pivotal in ensuring a seamless patient journey, fostering trust and strong relationships. Reporting directly to the VP of Patient Experience, this position requires a willingness to travel on a quarterly basis.
Key Collaborations: Collaborating with teams across Enterprise Operations, Analytics, Clinical, Technology, and Marketing Operations to achieve enrollment, engagement, and retention objectives.
Core Responsibilities
- Develop a comprehensive omni-channel strategy for patient engagement.
- Design nurture campaigns to maintain CCS Medical's presence during patient reorder intervals.
- Engage with stakeholders to create compelling patient experiences.
- Set benchmarks and reporting mechanisms for patient communications.
- Coordinate creative initiatives with the Marketing Operations team.
- Oversee project and program management tasks.
- Uphold confidentiality and comply with regulatory standards.
Expected Outcomes
- Execute omni-channel patient and/or customer journeys focused on enrollment and engagement.
- Leverage automation tools such as Marketo.
- Establish benchmarks and reporting for clear impact assessment.
- Exhibit strategic and innovative thinking.
- Guide and mentor junior team members.
Qualifications
- Minimum of 7 years of experience in Lifecycle Marketing, preferably within the Healthcare sector.
- Educational background – Bachelor’s degree or equivalent experience.
- Proficient in both digital and traditional communication strategies and campaigns.
- Extensive experience with Marketo is essential.
- Exceptional attention to detail and strong writing capabilities.
- Experience in reporting and analytics is required.
- Strong critical thinking skills with the ability to manage multiple priorities.
Core Values
- Certainty: Dedication to consistent execution.
- Compassion: Make business decisions with a focus on patient needs.
- Advancement: Foster innovative solutions and support transformative change.
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