Assistant Vice President, Marketing, CeraVe US

2 days ago

New York, New York, United States L Oreal USA Full time
About the Role

We are seeking an experienced Marketing professional to join our team as Assistant Vice President, Marketing, CeraVe US. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve category volume, profit, and spending objectives.

Key Responsibilities
  • Develop and direct the development and implementation of the brand marketing plans and budget to help achieve the category volume, profit, and spending objectives.
  • Leverage in-depth knowledge of the elements and drivers of the marketing mix to develop and adjust marketing plans in-line with the US brand strategy and in close collaboration with the global brand leads (DMI) through a joint partnership and leveraging synergies where appropriate.
  • Manage, coach, and develop direct report(s) and cross-functional peers to deliver brand objectives while clearly communicating standards of performance.
  • Model leadership behavior not only for the Brand team, but also the division and cross-functional partners/organizations.
  • Develop and support the strategic brand plans, leveraging current and future consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity.
Requirements
  • 12-15 years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience.
  • Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion, and integrated marketing communications development.
  • Marketing experience in the digital world, (i.e., social media, e-commerce, analytics, on-line) highly preferred.
  • Demonstrated experience working with the account teams, the trade which contributed to profitable brand growth.
  • Demonstrated experience developing strategic agency partnerships which contributed to long-term brand health.
  • Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.
  • Solid financial acumen, budget management experience, and a strong ability to utilize judgment and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs of the brand.
  • Excellent communication skills with the ability to present effectively, foster open communication, listen effectively to others, and prepare effective written communications and presentations.
  • Strong leadership skills and a strong ability to cultivate good relationships/networks and actively foster team work across the US and DMI (global marketing).
  • Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.
  • Ability to plan for the short-term and long-term, and manage executions within a strategic framework.
  • Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits.
  • Demonstrated experience in executing and delivering brand leadership in a similar brand management role with P&L accountability.
What We Offer
  • Salary Range: $144,800– $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)
  • Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

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