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Brand Growth Strategist
1 week ago
**Marketing Operations Director Opportunity**
We are seeking a highly skilled Marketing Operations Director to join our team and help drive growth and increase market share for our brand in the consumer-packaged goods (CPG) industry.
This full-time, in-office leadership role is an excellent opportunity for a results-driven marketing manager eager to step into an operational leadership position.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to enhance brand awareness, drive sales, and increase market share.
- Manage external contract marketing resources, ensuring projects are executed efficiently and at a high standard.
- Oversee digital marketing initiatives, including paid media, SEO, content strategy, and social media growth.
- Direct national campaigns, promotions, and product launches to strengthen brand positioning.
- Collaborate with sales and product teams to align marketing strategies with business objectives.
- Track and report on key performance metrics, adjusting strategies as needed to achieve growth targets.
Qualifications:
- 5+ years of experience in a marketing manager role within the CPG industry or a creative director role in an agency serving CPG clients.
- Strong digital marketing background, including experience with AI-driven marketing tools.
- Proven ability to develop and manage high-impact national marketing campaigns.
- Exceptional project management skills, with the ability to oversee multiple initiatives simultaneously.
- Experience managing and coordinating contract marketing resources for specialized projects.
- Strong leadership and team-building abilities with a collaborative mindset.
- Excellent communication skills with the ability to influence stakeholders and lead cross-functional initiatives.