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Strategic Product Marketing Director

2 weeks ago


New York, New York, United States Integral Ad Science Full time

At Integral Ad Science, we're leading the charge in global media measurement and optimization. Our mission is to set the global benchmark for trust and transparency in digital media quality.

Product Commercialization Strategy

We're looking for a Senior Director of Product Marketing - Launch to drive our go-to-market efforts globally, support product launches, and drive adoption. This role will guide our team in building and executing a scalable product commercialization strategy, ensuring post-launch success.

You'll be responsible for developing a GTM strategy that aligns with business goals, delivering measurable market impact. You'll need to understand product features and market positioning to articulate the product's unique value during launch.

  • Develop a scalable strategy covering pricing, customer segmentation, and adoption objectives
  • Own and refine launch processes, ensuring they are effective, scalable, and aligned with operational standards
  • Define measurement milestones and KPIs to measure launch success
  • Lead GTM readiness and execution, managing cross-functional alignment with teams such as Product, Pricing, Legal, SalesOps, BizOps, and Technical Support

This is a rare opportunity to join a new team and shape the future of product commercialization. You'll have the chance to define the GTM strategy, optimize processes for scalability, and enhance cross-functional alignment, all while leading a dedicated team.

If you have 10+ years of experience in product marketing, preferably within a B2B SaaS platform, including 5+ years leading high-performing product marketing teams, then this could be the role for you.

About Us

We're a global leader in media measurement and optimization, delivering actionable data to drive superior results for advertisers, publishers, and media platforms. Our software provides comprehensive and enriched data, ensuring ads are seen by real people in safe and suitable environments.