Global Digital Lead

6 days ago


Iselin, New Jersey, United States WS Audiology Americas Full time
About Us
WS Audiology Americas is a global leader in the hearing aid industry, with 12,000 colleagues worldwide. We invite you to help unlock human potential by bringing back hearing to millions of people globally. Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers, and diagnostics locations.

Key Responsibilities
As our new Digital Marketing Director, you will oversee the development and execution of digital marketing strategies, driving brand visibility, fostering engagement, and generating leads across all digital platforms. This includes developing and implementing comprehensive digital marketing campaigns, leveraging AI tools and technologies to optimize digital campaigns, and automating marketing workflows. You will partner with cross-functional teams to integrate AI technologies into marketing initiatives, work closely with global teams to execute and implement global initiatives, and stay updated on AI and digital marketing trends to improve campaign effectiveness.

Requirements
We are looking for a highly experienced professional with a Bachelor's degree, comfortable operating in a matrix organization with global and local stakeholders. You should have deep experience in digital B2B and B2C marketing strategies, experience with lead generation, developing digital initiatives, collaborating across marketing, sales, product management to deepen relationships with existing customers, attract new customers, and convert prospects. The ability to lead all digital marketing initiatives from campaign ideation to execution, measurement, and optimization, ensuring all digital efforts are integrated with relevant company functions to achieve company objectives is essential. Furthermore, experience using AI to increase performance, creating, and distributing content is highly valued.

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