Lead Direct Response Fundraiser

3 weeks ago

Seattle, Washington, United States Wikimedia Foundation Full time
Job Description

About the Role

The Wikimedia Foundation is seeking an experienced Direct Response Fundraiser to contribute to our audience-based fundraising strategy while overseeing new avenues of growth, including direct mail. This role offers an exciting opportunity to drive audience development initiatives and optimize direct response fundraising efforts.

Key Responsibilities

  • Conceptualize and execute tailored donor journeys for various donor segments, encompassing recurring donors, grassroots supporters, and lapsed donors.
  • Spearhead the management of the new direct mail pilot program, ensuring its effectiveness and alignment with organizational goals.
  • Help launch SMS as a new communication channel to enhance donor retention.
  • Develop strategies to enhance donor upgrade opportunities and increase donor lifetime value (LTV).
  • Collaborate with the Major Gifts, Foundations and Endowment team (MGFE) to plan Donor Advised Fund (DAF), Qualified Charitable Distribution (QCD), and Planned Giving marketing strategies aimed at broader audiences.
  • Monitor key performance indicators (KPIs) related to donor retention, tracking progress and implementing adjustments as needed.
  • Conduct donor research initiatives, including user testing, surveys, and focus groups, to inform decision-making and strategy refinement.
  • Demonstrate proficiency in utilizing donor KPI metrics to inform strategic decisions and optimize performance.

Requirements

  • Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor LTV.
  • Familiarity with non-digital fundraising channels such as Direct Mail and SMS, as well as integrated direct response marketing principles.
  • Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
  • Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
  • Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
  • A proactive and results-oriented approach, with a commitment to continuous improvement and learning.

About the Wikimedia Foundation

The Wikimedia Foundation is a nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely.

We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts.

Our Commitment to Equity

The Wikimedia Foundation is an equal opportunity employer that values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply.

Benefits and Perks

The Wikimedia Foundation offers a range of benefits and perks to support the well-being and success of our employees, including a competitive salary, comprehensive health insurance, and a generous retirement plan.

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