Senior Marketing Strategist
3 weeks ago
We are seeking a Senior Marketing Strategist to join our team at Raising Cane's Chicken Fingers. As a key member of our marketing department, you will play a critical role in developing and executing our social media and influencer marketing strategies.
Salary$100,000 - $130,000 per year
About the RoleThe Senior Marketing Strategist will lead the development and execution of social media campaigns that amplify the brand in relevant and engaging ways. This role requires a creative and agile thinker with expert knowledge of core marketing concepts and competencies.
Key Responsibilities- Lead a team to develop and execute social media campaigns that amplify the brand in relevant and engaging ways
- Provide expertise on content posting cadence and optimal timing for social media channels
- Review all influencer and talent partnerships to ensure brand alignment and address any potential risks
- Oversee paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results
- Develop and manage the content calendar, balancing brand and influencer content
- Leverage customer media habits and platform insights to identify opportunities for expanding Raising Cane's reach and engagement
- Drive storytelling and maximize social impact for brand activations and cross-platform integration to build audiences tailored to each channel
- Develop programs and training for Restaurant Marketing to enhance local social and influencer efforts, capitalizing on local moments to drive engagement and growth
- 7+ years of experience leading brand campaign development, including planning, innovation, and creative ideation
- Proven track record in influencer marketing strategy, content creation, partnership development, and execution with measurable results
- Significant leadership experience in social media and influencer marketing, with team management preferably in the restaurant, retail, or packaged goods industries
- Creative and agile thinker with expert knowledge of core marketing concepts and competencies
- Ability to thrive in ambiguous situations, set clear goals, and convert plans into action
- Acts as a role model, consistently lives and represents Cane's values
- Focused on both short-term and long-term business impact
- Demonstrated ability to influence, lead, and motivate others
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Able to travel 25% of the time
- Bachelor's degree in marketing, advertising, or related field required
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