Senior Account-Based Marketing Strategist

2 weeks ago

Houston, Texas, United States Aspen Technology Full time
About AspenTech

AspenTech is a leading provider of software solutions for the process industries. Our company is driven by a passion for innovation, a commitment to excellence, and a desire to make a meaningful impact on the world.

The Role

We are seeking a Senior Account-Based Marketing Manager to join our team. This is a critical role that will play a key part in developing and executing integrated marketing strategies targeted at high-growth accounts. The successful candidate will have a proven track record of success in account-based marketing and will be able to leverage their skills and experience to drive business growth.

Key Responsibilities
  • Partner with sales account teams to develop multi-channel, 1:1 account-based marketing plans to improve our win rate and identify new opportunities at target accounts.
  • Collaborate with a cross-functional team to execute on ABM strategies, including sales account managers, solution consultants, product and industry marketing, marketing operations, field marketing, and marketing research.
  • Develop compelling, personalized marketing messaging that aligns with the customer journey and sales buying stages at target accounts.
  • Design and execute on multi-channel ABM campaigns, with tactics including targeted paid media, email nurture campaigns, account-specific landing pages, and account-specific webinars.
  • Work with sales to identify gaps in key personas within target accounts and develop a strategy to add key personas and contact information within target accounts.
  • Analyze ABM campaign metrics to ensure programs perform against goals and are continually optimized.
  • Track and manage ABM campaign project plans and budgets.
Requirements
  • A bachelor's degree and 8-10 years of high-tech B2B marketing experience.
  • Excellent written and verbal communication skills.
  • Experience building and executing account-based marketing programs.
  • Experience developing and executing multi-channel campaigns, including email, web, paid media, webinars, and events.
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams.
  • Experience leveraging tools such as PathFactory, 6Sense, or Demandbase, WebEx, and SFDC preferred.
  • Detail-oriented.
  • Curious and eager to learn.
  • 10% travel.

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