Senior Marketing Strategist

3 days ago

Houston, Texas, United States Insperity Full time
Job Description

At Insperity, we're seeking a highly skilled Senior Specialist, Digital Marketing Activation to join our team. This role is responsible for driving the alignment of various marketing groups, including events, digital, account-based, demand, customer, and field marketing, around a shared strategy and adaptive program plan.

Key Responsibilities:
  • Foster an environment where customer value and experience are paramount, ensuring these metrics are at the forefront of all marketing efforts.
  • Combine plans from various marketing subfunctions and peer teams to document and schedule specific campaigns and programs, offering a holistic view of customer-centric strategies.
  • Work in tandem with revenue operations and data/business analyst teams to guarantee the availability of essential reports for marketing program managers.
  • Analyze campaign performance and identify areas for improvement.
  • Engage with multiple departments to relay customer experience insights and develop strategies to mitigate potential risks and dependencies.
  • Gain a thorough understanding of campaign and program best practices to inform and guide optimal customer follow-up actions throughout their lifecycle.
  • Assist in the orchestration of defining and prioritizing audience segments in collaboration with product marketing and marketing program managers, utilizing supporting technology for enhanced precision.
  • Acquire in-depth knowledge of campaign and program structures, design elements, tracking mechanisms, and calls-to-action to craft and maintain comprehensive sales enablement resources.
  • Utilize Drift to orchestrate real-time, personalized engagement with customers, leveraging its conversational marketing platform to segment audiences based on their interactions and behaviors.
  • Employ Eloqua's robust marketing automation capabilities to segment customer data and orchestrate targeted marketing campaigns, ensuring each customer receives relevant and timely communications.
  • Harness the predictive analytics and account engagement of 6Sense to segment and prioritize accounts, orchestrating marketing efforts that align with customer readiness and intent.
  • Execute webinars and virtual events utilizing ON24.
  • Ensure all marketing activities comply with relevant regulations and internal policies regarding data governance.
Requirements:
  • Bachelor's Degree in Business, Marketing, or a related discipline, or four years of related work experience.
  • Five to seven years of Operations experience in Sales or a related field.
  • Experience in 6Sense, Drift, ON24, Eloqua, and related MarTech tools.
  • Certifications in 6Sense, Drift, ON24, and related tools are strongly preferred.
  • Direct experience in marketing, with segmentation and orchestration highlights.
  • B2B industry experience is preferred.
  • Strong analytical thinker, process-oriented, and highly organized with a growth mindset and is energized by scaling business impact.
  • Possesses excellent communication skills (written and verbal).
  • Ability to communicate and influence others.
  • Demonstrated success in a changing and high-paced environment.
  • Proven ability to work within Salesforce with knowledge of marketing automation and cadence communication tools.
  • Strong understanding of marketing/sales funnels, key performance indicators (KPIs), and concepts.
  • Ability to lead/manage multiple projects concurrently.
  • Strong problem-solving and decision-making capabilities.
  • Possesses a hands-on approach with a strong sense of urgency.
  • Strong business processes acumen, especially in documentation/mapping/management, plus change management and enablement.
  • Strong familiarity with marketing tools and infrastructure to facilitate planning and budgeting, demand gen processes and lead flow, operations, and workflow.
  • Ability to manage multiple projects simultaneously, in a matrixed organization, with skill, attention to detail, tenacity, and a focus on results: macro/high-level and micro/detail-level.
  • Track record of engaging senior leadership and being a catalyst for change, while demonstrating prioritization.
  • Positive, proactive, self-starter with a transformational mindset, solid project management skills, and a knack for storytelling and a solutions orientation.
  • Empathetic relationship builder eager to navigate and collaborate cross-functionally.
  • Ability to use multiple platforms for organizing, tracking, and reporting on key deliverables.
  • Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred).

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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