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Chief Marketing Officer

2 months ago

Irving, Texas, United States Pei Wei Asian Diner, LLC Full time
Job Overview

We are looking for a seasoned and visionary marketing executive who is enthusiastic about utilizing marketing technology, digital outreach, and analytical insights to engage customers and foster business expansion. The perfect candidate will possess a solid history of achievements in the marketing sector, particularly within the restaurant industry, with a strong focus on customer engagement, digital advancements, and integrated marketing approaches.

Core Responsibilities:

  • Strategic Marketing Direction: Formulate and implement thorough multi-channel marketing plans for each brand, ensuring they align with overarching business goals and customer expectations.
  • Customer-Focused Mindset: Promote a customer-first culture throughout the organization, utilizing data and insights to comprehend customer behaviors and preferences across all platforms, driving initiatives that enhance the dining experience.
  • Marketing Technology and Multi-Channel Advertising: Supervise the deployment and refinement of marketing technology solutions to streamline marketing workflows, enhance targeting capabilities, and boost customer interaction. Lead digital advertising efforts across various channels, including third-party platforms, social media, search engines, display advertising, and email, to elevate brand visibility, attract customers, and increase digital conversions, ensuring a seamless customer experience across all mediums.
  • Customer Conversion Strategies: Create and execute tactics to boost customer conversions both online and in physical locations, including online ordering, mobile application engagement, and loyalty program participation. Collaborate with cross-functional teams to optimize both digital and physical platforms and enhance the customer journey.
  • Brand Oversight: Maintain brand consistency and integrity across all marketing interactions, including messaging, visual identity, and customer communications, reinforcing a unified multi-channel presence.
  • Performance Analysis: Establish key performance indicators (KPIs) for multi-channel marketing effectiveness and metrics to assess the success of marketing initiatives across various platforms. Utilize data and analytics to review performance, pinpoint optimization opportunities, and drive ongoing enhancement.
  • Team Leadership: Build and nurture a high-performing marketing team proficient in multi-channel marketing strategies, fostering a culture of collaboration, innovation, and accountability.
  • Partnership Management: Develop relationships with external partners, agencies, and vendors to support multi-channel marketing efforts and achieve business objectives. Negotiate contracts and agreements to secure favorable terms and maximize return on investment.
  • Financial Oversight: Create and manage marketing budgets for each brand, allocating resources effectively to meet strategic goals across all channels and deliver measurable outcomes.
  • Stakeholder Collaboration: Work alongside senior leadership, franchisees, and other stakeholders to align marketing strategies with business priorities across all channels. Communicate marketing plans, initiatives, and outcomes effectively to ensure organizational support.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
  • At least 10 years of experience in marketing leadership roles, particularly within the restaurant sector and digital marketing.
  • Demonstrated success in crafting and executing integrated multi-channel marketing strategies that enhance customer engagement, loyalty, and digital conversions.
  • Strong grasp of marketing technology solutions, digital advertising platforms, and analytical tools, with the capability to leverage data-driven insights for informed decision-making and performance optimization.
  • Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams towards shared objectives.
  • Strategic thinker with a customer-centric approach and a commitment to innovation and continuous improvement.
  • Ability to excel in a fast-paced, dynamic environment while effectively managing competing priorities.
  • Experience with restaurant brands or multi-unit operations is highly desirable.

Compensation and Benefits:

  • Competitive salary with performance-based incentives.
  • Comprehensive health benefits package.
  • Discounted dining privileges at affiliated brands.

If you are a results-oriented marketing executive with a passion for the restaurant industry and a strong focus on customer engagement and digital innovation, we invite you to consider this opportunity.