Marketing Communications Specialist

1 week ago


York, Pennsylvania, United States PSC Biotech Full time
Job Description

PSC Biotech is a pioneering force in quality management and regulatory compliance solutions, driving innovation and efficiency across industries.


Key Responsibilities

This role involves managing and optimizing our company website, developing SEO strategies, executing paid campaigns, and conducting competitive analysis to drive business growth.

  • Website Management: Enhance user experience and conversion rates through optimized website design and content.
  • SEO Strategies: Develop and execute comprehensive SEO plans, including keyword research, on-page/off-page optimization, and performance tracking.
  • Paid Campaigns: Plan, implement, and analyze paid campaigns on LinkedIn, Google Ads, and other relevant platforms.
  • Competitive Analysis: Regularly assess industry trends, competitor strategies, and opportunities for differentiation.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in website management, SEO, paid advertising, and competitive analysis.
  • Proficiency in tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, and SEO software (e.g., SEMrush, Ahrefs).
  • Strong analytical skills with the ability to interpret data and metrics.
  • Excellent communication and collaboration ability.
  • Strong project management and organizational skills.
Benefits
  • Medical, dental, and vision insurance.
  • 401(k) matching.
  • PTO, sick time, and paid holidays.
  • Education assistance.
  • Pet insurance.
Equal Opportunity Employment Statement

PSC Biotech is committed to equal employment opportunity and prohibits discrimination against qualified employees and applicants in all aspects of employment.



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