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Marketing and Communications Specialist

2 months ago

Houston, Texas, United States InsideHigherEd Full time

About Lone Star College

Lone Star College is a leading community college in Texas, dedicated to providing high-quality education and training to a diverse student population. We are committed to fostering a supportive and inclusive environment where students can thrive academically, personally, and professionally.

Position Overview

We are seeking a talented and motivated Marketing and Communications Specialist to join our dynamic team. In this role, you will play a vital part in promoting the college's programs, services, and events to prospective students, alumni, and the wider community.

Responsibilities

  • Develop and execute comprehensive marketing campaigns across various channels, including social media, email, print, and website.
  • Create compelling content, such as blog posts, articles, press releases, and social media updates, to engage target audiences.
  • Manage the college's website and ensure its content is up-to-date, accurate, and user-friendly.
  • Collaborate with internal stakeholders to promote events, programs, and initiatives.
  • Track and analyze marketing campaign performance and make data-driven recommendations for improvement.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in developing and executing successful marketing campaigns.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency in social media platforms and marketing automation tools.

Benefits

Lone Star College offers a competitive salary and benefits package, including:

  • Comprehensive health insurance
  • Retirement plan with employer contributions
  • Tuition waiver for employees and dependents
  • Professional development opportunities