Digital Marketing and Communications Specialist

4 days ago

Des Plaines, Illinois, United States Dream Exchange Full time
Dream Exchange: A New Stock Exchange for Small Business Capital Formation

We are a lean and tight-knit team at Dream Exchange, a new stock exchange that focuses on small business capital formation and diversity. We are looking for a capable and product-oriented individual to join our team as a Digital Marketing and Communications Specialist.

Key Responsibilities:
  • Expand current promotional channels and develop strategies to launch the Dream Exchange brand onto new channels.
  • Develop and implement an email marketing strategy to subscribers and investors.
  • Assist with drafting press releases related to milestone announcements, staff accomplishments, and strategic partnerships.
  • Write clear and error-free content for landing pages that reflects the company's brand voice and style.
  • Edit and modify articles, blog posts, website content, promotional materials, and press releases to meet content expectations and cutting-edge industry standards.
  • Design posts to sustain readers' curiosity and create buzz around the Dream Exchange.
  • Develop and implement an optimal posting schedule taking into consideration metrics and subscriber engagement.
  • Suggest and research new ways to attract or engage members.
  • Track the performance of campaigns.
  • Maintain an inventory of marketing materials, making sure all resources are accurate and current, while coordinating new material creation as needed.
  • Collaborate with colleagues in Marketing, Sales, Public Relations, Strategic Partnerships, and other areas of the business to ensure brand positioning is consistent across all initiatives.
  • Collect qualitative and quantitative data on brand health, brand strategy, social media followers, and advertising development, and apply insights to existing and new programs.
  • Proactively identify new opportunities to advance the brand.
  • Stay current on marketing, media, technology, and industry trends and requirements to continue to innovate and recommend new approaches to engage and connect with audiences in meaningful ways.
Requirements:
  • A minimum of 3 years' experience with developing effective social media and email marketing campaigns.
  • A minimum of 2 years' experience in finance writing.
  • Experience with creating graphics, images, and video editing is preferred.
  • Professional written and oral communication skills.
  • Experience with social media monitoring and analytic tools.
  • Strong organizational, planning, and project management skills.
  • The ability to work evenings and weekend events as needed.
  • Experience developing and executing unique messaging for campaigns.
  • A good eye for visualization, layout, and/or graphic design skills to facilitate appealing and effective communication.

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