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Paid Search Specialist

1 month ago

Des Plaines, Illinois, United States AmericanEagle Full time
Paid Search Specialist

AmericanEagle is seeking a skilled Paid Search Specialist to join our digital marketing team. As a key member of our team, you will be responsible for developing and implementing effective PPC campaigns that meet client objectives.

Key Responsibilities:
  • Develop and implement effective PPC campaigns that meet client objectives
  • Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance
  • Write ad copy that is compelling and drives users toward conversion-focused landing pages
  • Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
  • Work with design teams to consult on effective ad creatives
  • Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
  • Stay current on PPC/SEM practices and collaborate with peers on the Digital Marketing team
Requirements:
  • 2+ years of PPC/SEM experience
  • Google Ads & Google Analytics Certified with experience in Google Tag Manager
  • Highly proficient in Google Ads, including Search Ads, Display Ads, Performance Max, and Video
  • Experience with additional ad platforms, including Bing Network and Amazon
  • Experience in Excel
  • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking
  • In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy
  • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
  • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients
  • Strong time management skills
  • Comfortable working in a fast-paced, team-based environment
  • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts

AmericanEagle offers a generous compensation and benefits package. Learn more about our team's PPC services on our main website.