Digital Marketing Strategist

1 week ago

Alcoa, Tennessee, United States Cirrus Design Corporation Full time

Job Summary

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The Cirrus Design Corporation is seeking a Digital Marketing Strategist to join its team in Knoxville, Tennessee. This exciting opportunity is located in the heart of the city, surrounded by the Smoky Mountains and the Tennessee River.

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Key Responsibilities

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  • Develop and oversee email marketing programs and content, including defining brand standards and email templates for company-wide communications.">
  • Maintain a growing knowledge of email marketing best practices, including research on competitors and trends that can be delivered in a concise report to management and executive team">
  • Develop processes and protocols to enhance internal efficiency and audience engagement, including the planning for proactive A/B testing for key programs and communications">
  • Develop strategy and execution for drip campaign and marketing automation programs to drive ROI and lead generation">
  • Maintain and administer fulfillment programs, platforms and relationships, including the Cirrus Aircraft Partner Portal.">
  • Receive, process and track all marketing department invoices and payments.">
  • Provide support, as needed, for overall marketing budget tracking and/or maintenance.">
  • Monitor and administer general company inquiries, including responding to and/or forwarding to the correct internal Cirrus Aircraft contact.">
  • Provide administrative and/or support functions for leadership, including monthly expenditure processing.">
  • Write articles and create content for use on Cirrus Aircraft's digital properties, including the website and email marketing communications.">
  • Coordinate with contractors and/or agencies that support Cirrus Aircraft's digital properties.">
  • Assist the Director of Events with event planning and execution.">
  • Attend and provide support at Cirrus Aircraft events, as needed.">
  • Other team support duties as assigned.">

Requirements

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This position requires a Bachelor's degree in marketing, communications or a related field. The ideal candidate should have 1-2 years of marketing-related experience and proficiency in using Salesforce or similar CRM. Additionally, experience in creating, curating and publishing corporate emails through automation software is essential.

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Benefits

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Cirrus provides a comprehensive benefits package, including health insurance, 401(k) plan with dollar-for-dollar match, and generous paid time off. The company also offers opportunities for professional growth and development, as well as access to exclusive discounts and community engagement initiatives.

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Salary Range:$60,000 - $80,000 per year, depending on experience

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