Product Marketing Manager

2 weeks ago

Livonia, Michigan, United States WorkForce Software Full time
About Us

WorkForce Software is a leading provider of workforce management solutions that empower organizations to optimize their workforce, protect against compliance risks, and increase employee engagement. Our WorkForce Suite adapts to each organization's unique needs, delivering a breakthrough employee experience at the time and place work happens.

Your Opportunity to Make a Difference

As a Product Marketing Manager at WorkForce Software, you will play a pivotal role in driving the success of our industry-leading workforce management platform. This position requires a dynamic individual who excels in cross-functional and cross-regional collaboration, building strong internal and external relationships, and taking initiative to adapt and pivot in a fast-paced, ever-evolving environment.

Key Responsibilities
  • Develop and execute comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials.
  • Partner with creative teams to create compelling messaging and content that effectively communicates the value of our solutions to various audiences.
  • Partner with Sales leadership to effectively differentiate our solutions against the competition, reach target buyers, and enable the sales organization to be successful in a global, fast-moving market.
  • Use data to inform GTM decision-making and marketing strategy, ensuring we reach our yearly booking and customer retention goals.
  • Act as a market SME, maintaining a thought leadership position for the products, services, and customer segments you own in key industries.
  • Inform the strategy for reaching potential buyers by defining the most effective marketing tactics, including events, media outlets, and influencers.
  • Ensure consistent messaging and branding across all WorkForce resources.
  • Identify opportunities to develop new resources, refine messaging, and launch new campaigns that drive business growth.
  • Support vertical go-to-market initiatives with industry-specific resources and messaging.
  • Understand the competitive landscape and maintain competitive battlecards with up-to-date competitive differentiation and industry news.
  • Represent the voice of the customer and provide customer and market insights to the sales, customer success, product management, and marketing teams.
  • Develop compelling and easy-to-understand resources for sales and presales, including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets.
  • Develop compelling external product content, including data sheets and customer case studies, website content, blogs, eBooks, webinars, solution guides, product launches, and more.
Requirements
  • 5+ years of experience in B2B product or content marketing for SaaS software.
  • Experience in the WFM, HCM, or Payroll B2B SaaS software market is desirable.
  • Extensive experience in the development of creative content, product positioning, sales tools, customer case studies, and competitive insights.
  • Excellent communication, presentation, and organizational skills.
  • Deep understanding of the enterprise software buyers' journey.
  • Track record of success measuring, testing, and improving the effectiveness of product messaging and sales tools at each level of the funnel.
  • Strong leadership qualities with the ability to coach, develop, and motivate.
Why WorkForce Software?
  • Unlimited PTO.
  • Flexible hours/work from home policy.
  • 401k with company match.
  • Performance bonus.
  • Career development and training.
  • Diversity, equity, and inclusion initiatives.
  • Health and wellness/gym reimbursement.
  • Full comprehensive health benefit package.
  • Parental leave.
  • Community outreach programs and charitable support.

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