Social Media Manager
2 weeks ago
We are seeking a highly skilled and creative Social Media Manager to join our team at NYC Tourism + Conventions. As a key member of our digital marketing team, you will be responsible for developing and implementing social media strategies that showcase the diversity and vibrancy of New York City.
Responsibilities:- Manage a content calendar to promote major NYC events, holidays, and NYC Tourism + Conventions' various marketing pulses and key verticals.
- Write strong and engaging copy that connects with a large and diverse audience.
- Grow social followings, impressions, and engagement within social platforms.
- Conceptualize and design evergreen content.
- Generate and brainstorm ideas with other internal teams.
- Collaborate with the team to diversify our brand while increasing followership.
- Ensure a diversity of ideas, perspectives, and voices.
- Day-to-day posting.
- Creation of static content to feed content calendar.
- Create posting plans and static content to support the company's marketing programs.
- Track social performance stats and use them to analyze performance, then work with team to make strategy and tactic recommendations.
- Build dashboards and reports for senior staff and stakeholders.
- 2+ years' experience in social media and digital marketing.
- Impeccable written and verbal communication skills.
- Solid news judgment, informed by a sincere desire to represent all of NYC in all its diversity.
- Understanding of NYC and its many cultures, neighborhoods, and boroughs.
- Basic photo/video editing skills, including an eye for choosing imagery that helps represent the diversity and vibrancy of the City.
- Ability to edit video on mobile/desktop apps such as VideoShop, InShot, CapCut, Adobe Premiere, etc.
- Understanding of social metrics and ability to use analytics tools and native platform data to interpret results.
- Familiarity with SproutSocial, Buffer, Later, Canva, CrowdRiff, Adobe Creative Cloud a plus.
- Excellent interpersonal and relationship-building skills.
- Maintain a positive mindset and the ability to remain calm under pressure.
- A dynamic and fast-paced work environment.
- The opportunity to work with a talented team of professionals.
- A competitive salary and benefits package.
- The chance to make a real impact on the tourism industry and the city of New York.
We are an equal opportunity employer, committed to our diversity and inclusiveness. We provide equal work opportunities for all and prohibit discrimination and harassment of any type. All qualified applicants will be considered without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities, and veterans to apply.
If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to to let us know the nature of your request.
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