Marketing Communications Specialist
4 weeks ago
Job Summary
The Marketing Coordinator plays a crucial role in the Marketing & Communications department at Wellington, bringing our story to life through engaging digital content. This role is designed for a strategic thinker and a proactive doer—someone who thrives on creativity and execution.
Key Responsibilities
Social Media
- Develop and implement a comprehensive social media strategy focused on driving inquiries, supporting re-enrollment, and meeting fundraising goals.
- Create compelling daily content across platforms (Instagram, Facebook, LinkedIn) using photography, videography, and graphic design, ensuring a consistent brand voice.
- Stay ahead of social media trends, providing insights and recommendations to enhance engagement.
- Analyze social media metrics and connect insights to enrollment, re-enrollment, and fundraising efforts.
Website
- Regularly update website content to enhance user experience and effectively inform prospective families.
- Monitor website analytics, using data to inform strategies that drive inquiries and support enrollment goals.
- Collaborate with web development partners for significant website updates.
Photography
- Capture and convey the Wellington story through photo and some video documentation of classroom activities and school events for various platforms.
- Oversee Vidigami, our secure photo-sharing platform, ensuring it showcases our community effectively.
Marketing Campaign Support
- Assist in the strategic planning and execution of admissions and development campaigns, and school-wide initiatives.
- Coordinate with freelance creatives—designers, photographers, and videographers—for major campaigns and events.
Requirements
- Bachelor's degree in marketing or a related field
- 1-3 years of experience in a marketing role
- A passion for exploring trends and innovating strategies
- Self-motivated, flexible, and able to manage multiple projects simultaneously
- Stellar visual, written, and oral communication skills
- Strong knowledge of social media platforms and current trends
- Proficient in graphic design tools such as Canva; experience with Adobe Creative Suite is a plus
- Basic photography and videography skills; experience with a DSLR camera is a plus
- Excellent time management and organizational abilities
- Enthusiastic about contributing to a close-knit, collaborative team
- Willingness to work some evenings and weekends
- Commitment to diversity, equity, and inclusivity in all professional practices
Benefits
- Daily work driven by an inspiring mission: To help students find their purpose and realize their potential for tomorrow's world
- Warm and welcoming culture
- Opportunities to participate in school life
- Medical, dental, and vision insurance
- Paid maternity leave
- 403b retirement and contribution match immediately at hire
- 14 paid holidays
- Paid time off, sick days, personal days, and bereavement time
- Wellington tuition remission (50%)
- Free fresh daily lunch during the school year with accommodations for dietary restrictions and preferences
- Free parking
- Work schedule 8 a.m.-4 p.m. (with periodic evening and weekend work)
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