Marketing Communications Specialist

4 weeks ago


Columbus, Ohio, United States The Wellington School Full time

Job Summary

The Marketing Coordinator plays a crucial role in the Marketing & Communications department at Wellington, bringing our story to life through engaging digital content. This role is designed for a strategic thinker and a proactive doer—someone who thrives on creativity and execution.

Key Responsibilities

Social Media

  • Develop and implement a comprehensive social media strategy focused on driving inquiries, supporting re-enrollment, and meeting fundraising goals.
  • Create compelling daily content across platforms (Instagram, Facebook, LinkedIn) using photography, videography, and graphic design, ensuring a consistent brand voice.
  • Stay ahead of social media trends, providing insights and recommendations to enhance engagement.
  • Analyze social media metrics and connect insights to enrollment, re-enrollment, and fundraising efforts.

Website

  • Regularly update website content to enhance user experience and effectively inform prospective families.
  • Monitor website analytics, using data to inform strategies that drive inquiries and support enrollment goals.
  • Collaborate with web development partners for significant website updates.

Photography

  • Capture and convey the Wellington story through photo and some video documentation of classroom activities and school events for various platforms.
  • Oversee Vidigami, our secure photo-sharing platform, ensuring it showcases our community effectively.

Marketing Campaign Support

  • Assist in the strategic planning and execution of admissions and development campaigns, and school-wide initiatives.
  • Coordinate with freelance creatives—designers, photographers, and videographers—for major campaigns and events.

Requirements

  • Bachelor's degree in marketing or a related field
  • 1-3 years of experience in a marketing role
  • A passion for exploring trends and innovating strategies
  • Self-motivated, flexible, and able to manage multiple projects simultaneously
  • Stellar visual, written, and oral communication skills
  • Strong knowledge of social media platforms and current trends
  • Proficient in graphic design tools such as Canva; experience with Adobe Creative Suite is a plus
  • Basic photography and videography skills; experience with a DSLR camera is a plus
  • Excellent time management and organizational abilities
  • Enthusiastic about contributing to a close-knit, collaborative team
  • Willingness to work some evenings and weekends
  • Commitment to diversity, equity, and inclusivity in all professional practices

Benefits

  • Daily work driven by an inspiring mission: To help students find their purpose and realize their potential for tomorrow's world
  • Warm and welcoming culture
  • Opportunities to participate in school life
  • Medical, dental, and vision insurance
  • Paid maternity leave
  • 403b retirement and contribution match immediately at hire
  • 14 paid holidays
  • Paid time off, sick days, personal days, and bereavement time
  • Wellington tuition remission (50%)
  • Free fresh daily lunch during the school year with accommodations for dietary restrictions and preferences
  • Free parking
  • Work schedule 8 a.m.-4 p.m. (with periodic evening and weekend work)


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