Global Music Revenue Strategist
4 weeks ago
At Warner Music Group, we're a dynamic collective of music enthusiasts, innovators, and passionate professionals. As a global leader in the music industry, we're dedicated to empowering artists, creators, and music lovers worldwide. Our commitment to diversity, equity, and inclusion fosters a culture where everyone can thrive, contribute, and grow.
We're seeking a highly skilled Global Music Revenue Strategist to join our team. As a key member of our Commercial Revenue department, you'll play a crucial role in driving revenue growth across digital streaming platforms, including YouTube.
About the Role:
This strategic leadership position requires a seasoned professional with extensive experience in digital commerce, YouTube monetization, and partnership management. You'll develop and execute innovative strategies to maximize revenue from YouTube's various features, including Super Chats, merchandise shelves, and paid content. Your collaboration with cross-functional teams, artists, and managers will ensure seamless integration of commerce initiatives into broader marketing and content strategies.
Key Responsibilities:
- Strategic Leadership:
- Define and execute strategies for YouTube monetization, digital commerce, and ad revenue generation
- Optimize revenue from YouTube ancillary features such as Super Chats, merchandise shelves, and paid content
- Cross-Functional Collaboration:
- Work with marketing, content, and product teams to integrate commerce initiatives into broader strategies
- Align initiatives with revenue goals and assure their execution across all customer touchpoints
- Collaborate with content teams to identify trending content opportunities that align with commerce goals, ensuring seamless product and promotion integration into YouTube content
- Work with internal stakeholders to ensure that fully integrated programs and campaigns are designed to drive top line growth
- Performance Monitoring & Reporting:
- Report weekly and quarterly to key stakeholders with actionable insights and recommendations
- Track, analyze, and report on CMS progress and performance metrics, such as growth, RPM, and UGC
- Serve as the point of contact for administrative YouTube issues within the organization
- Establish and maintain qualitative and quantitative metrics, including KPIs for emerging and established artists
- Market & Industry Insight:
- Stay informed about current and emerging trends in YouTube products, features, monetization, and user consumption
- Maintain thorough knowledge of YouTube's engagement and agreements with Warner Records/WMG, understanding the commercial, monetization, and user consumption implications
- KPI Management:
- Establish key results reporting KPI criteria and continually optimize marketing strategies to meet these hurdles
- Drive KPIs and organizational goals with a focus on artist and partner relationships
- Develop best practices and toolkits to assist artists in leveraging YouTube's platforms
- Innovation & E-Commerce Strategy:
- Deploy innovative strategies based on the evolving landscape of e-commerce, consumer behavior, and the music industry
- Integrate e-commerce at scale through initiatives such as merch store integrations, live stream purchasing, and partnerships with influencers
We're looking for a seasoned professional with extensive experience in digital commerce, YouTube monetization, and partnership management. You'll have a proven track record of driving revenue and optimizing digital performance. Strong leadership and cross-functional collaboration skills are essential, as well as an in-depth understanding of CMS, YouTube's products, features, and content strategies.
As a creative and innovative thinker with a deep understanding of e-commerce and consumer behavior trends, you'll be able to analyze complex data sets and translate them into actionable insights.
Requirements:
We're looking for a candidate with 8-10 years of relevant experience and expertise in Google Workspace.
Salary Information:
The estimated salary for this position is $152,500 annually.
About Warner Music Group:
As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Music With Vision & Voice
At Warner Music Group, we're committed to inclusion and diversity in all aspects of our business. We're proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
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