Digital Content Strategist

2 days ago


Allentown, Pennsylvania, United States Fromm Electric Supply Full time
Job Description

We are seeking a highly skilled Digital Content Strategist to join our team at Fromm Electric Supply. As a premier electrical supply company in the Mid-Atlantic market, we offer competitive hourly rates and exceptional benefits.

The successful candidate will be responsible for developing, coordinating, implementing, and tracking content strategies across various platforms, including websites, emails, blogs, articles, videos, and social media. This role involves managing content calendars, optimizing for SEO, and ensuring legal compliance to boost brand awareness, increase traffic, generate leads, and drive conversions.

Key Responsibilities:
  • Develop content strategies aligned with marketing goals, defining objectives, target audiences, and content themes.
  • Collaborate with marketing leadership to create and maintain a marketing content calendar, ensuring consistent content publishing and strategic alignment throughout the year.
  • Create engaging weekly blog posts for company blogs, collaborating with subject matter experts and attending events for company updates.
  • Write press releases and articles, collaborating with regional media and industry publications for distribution.
  • Plan and write effective website landing pages and online content for marketing campaigns, promotions, and products/services, focusing on user experience, brand consistency, and conversion goals.
  • Optimize website content for SEO best practices, monitor page rankings monthly, and track SEO performance.

Requirements:
We are looking for a qualified individual with strong writing, editing, and communication skills in English. The ideal candidate should have an understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies. Familiarity with analytics tools like Google Analytics or Adobe Analytics is preferred. Additionally, the successful candidate should have hands-on experience with MS Office and WordPress, basic ability to use Adobe Creative Suite, and a BS degree in Journalism, Marketing, or a relevant field.

As a Digital Content Strategist at Fromm Electric Supply, you can expect to earn an estimated salary of $65,000 - $80,000 per year, depending on your level of experience and qualifications. Our exceptional benefits package includes competitive hourly rates, medical, dental, vision, 401K match, generous paid time off, life and disability insurance, tuition reimbursement, and more.
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