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Marketing Coordinator

2 months ago

Cleveland, Ohio, United States The MetroHealth System Full time

Location: BROOKLYN HEIGHTS

Biweekly Hours: 80.00

Shift: 8 am -5 pm Monday through Friday


The MetroHealth System is transforming health care by addressing the underlying factors that contribute to community health and wellness, including affordable housing, environmental sustainability, economic opportunities, access to nutritious food, efficient transportation, legal assistance, and additional essential services.

The organization aims to excel in disease prevention as much as in treatment.

Established in 1837, Cuyahoga County's safety-net health system operates multiple hospitals, emergency departments, and numerous health centers.

Position Overview:

The Marketing Coordinator will develop and implement targeted marketing and communication initiatives for designated service lines and clinical focus areas in collaboration with the Manager of Clinical Marketing Strategy.

This role involves building and nurturing strong client relationships while gaining a comprehensive understanding of each client's core business.

In partnership with leadership, the Marketing Coordinator will design and execute targeted marketing automation campaigns, demand generation strategies, lead management, and automated digital marketing programs aimed at enhancing lead conversion and patient acquisition.

The position will leverage and enhance the marketing automation framework, applying best practices and adhering to guidelines for personalized communications, Customer Relationship Management (CRM) landing pages, and nurture campaigns.

Utilizing The MetroHealth System's CRM data, the Marketing Coordinator will identify opportunities and provide insights to ensure that marketing efforts are strategic, targeted, thoughtful, and cost-effective.

This role will uphold the mission, vision, values, and customer service standards of The MetroHealth System.

Qualifications:

Required:

A Bachelor's degree in Marketing, Communications, or a related field from an accredited institution, or an equivalent combination of education, training, and experience. A minimum of 3 years of marketing experience with direct-to-consumer brands is essential.

Familiarity with emerging media platforms is required.
Ability to interpret various forms of qualitative and quantitative research is necessary.
Strong project management skills, including attention to detail, organizational abilities, and prioritization skills are crucial.
Proven capacity to manage multiple tasks, organize complex projects, and respond swiftly in a dynamic environment.
Strong leadership capabilities, including experience collaborating with diverse levels of seniority and cross-functional teams.
Experience working with agencies and external partners is preferred.
Creative, innovative, and analytical thinking is essential.
Strategic, analytical, and quantitative skills are necessary.
A positive attitude, flexibility, and team spirit are important.
A self-starter mentality and entrepreneurial spirit are valued.
Excellent written, verbal, interpersonal, and virtual communication skills are required.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) is necessary. Ability to interact effectively with a diverse range of cultural, ethnic, racial, and socioeconomic backgrounds is essential.

Preferred:
2+ years of experience in client (non-agency) brand portfolio management.
Experience leading marketing agencies and vendors in strategic marketing programming development and asset creation.
Familiarity with database management and/or CRM software is preferred.
Experience with marketing automation and media placement is beneficial.
Experience in digital campaign and communication development is advantageous.
Knowledge of the healthcare sector is preferred.

Physical Demands:
The role may require sitting, standing, stooping, bending, and ambulating intermittently throughout the day. Extended periods of sitting or standing may be necessary.
Normal visual range with or without correction is required.
Normal audio range with or without correction is necessary.
Finger dexterity to operate office equipment is required. Occasional lifting of up to twenty-five (25) pounds may be necessary.
Effective communication in face-to-face, phone, email, and other formats is essential.
Ability to see computer monitors and departmental documents is required.