Marketing Coordinator

4 weeks ago

Cleveland, Ohio, United States Arrowhead Talent Solutions Full time
Job Title: Marketing Coordinator

Arrowhead Talent Solutions is seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for assisting in the creation of strategic marketing plans and executing them to drive business growth.

Key Responsibilities:
  • Implement marketing strategies and tactics to support assigned markets, aligned with the company's long-term strategic plans.
  • Assist the Marketing Manager in developing and implementing marketing strategies to best serve the market, including distributor and national account-based programs.
  • Assess the success of campaigns and suggest changes to improve market penetration.
  • Support the development of inbound marketing materials, including written and digital content for the website, social media, and company collateral.
  • Maintain the CRM system and data, while helping to disseminate information and trainings to the sales team.
  • Develop annual media plans and manage advertising creative, copy, and placement, including print and digital.
  • Ensure the placement of ads in relevant journals and the distribution of materials to healthcare professionals within specified timeframes.
  • Actively manage online and outside vendor partners, website, and social media to achieve their stated goals, as well as coordinate primary and secondary market research as required.
  • Develop and deliver presentations to internal and external stakeholders, as necessary, and represent the company at pertinent trade shows, as assigned by departmental management.
  • Work collaboratively with all key departments within the company, including Sales, Research and Development, Quality Assurance & Regulatory Affairs, Operations, Finance, Manufacturing, and HR.
Requirements:
  • Bachelor's degree required.
  • 3-5 years of marketing and/or communications experience.
  • Medical or pharmaceutical industry experience a plus.
  • Technically proficient in Microsoft Office Products, Adobe Photoshop, experience with CRM and CMS systems (HubSpot preferred), and personal computer skills.
  • Strong verbal and written communication and presentation skills, including the ability to produce clear and concise written business correspondence.
  • Strong analytical skills.
  • Organized, accurate, and detail-oriented.
  • Capacity to handle multiple projects simultaneously.
  • Strong data analysis skills, particularly within social media channels and Google Analytics.
  • Product development from inception to launch.
  • Experience preparing professional written communications.
  • Ability to work effectively under pressure and to meet tight deadlines.
Physical/Environmental Demands:

Well-lit, heated, and/or air-conditioned, indoor office/warehouse setting with adequate ventilation. Occasional business travel is expected, including an occasional weekend.

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