Senior Brand Strategist

1 week ago

New York, New York, United States Starfish Agency Full time
About Starfish Agency

We are a full-service branding and creative communications firm that has been pioneering the discipline of Brand Experience for years.

Our philosophy is centered around delivering brands through the lens of the Brand Experience, which enables us to reimagine and develop brands with smarter strategic foundations and more creative, multi-channel activation.

How We Work

We are a bit different than other agencies. Our account people run accounts, manage clients, develop strategy, manage projects, and provide creative direction. This structure yields more efficiency and better, smarter work from a single team's understanding of the client's business through brand strategy, creative briefing, and development, sell-through, and implementation.

Job Description

We are looking for a strategically oriented Senior Account Executive with a minimum of three years of experience developing brands, creative briefs, and creative/strategic recommendations across various marketing scenarios.

This role requires business acumen, strategic thinking, creativity, and a critical eye for evaluating client needs and goals.

The opportunity involves direct interaction with clients, creative staff, partners, and vendors. Current clients span both B2B, B2C, and non-profit segments with goals that vary from ground-up brand positioning to global marketing campaigns to new product launches and everything in between.

Required Skills/Attributes
  • Intellectually curious and inquisitive, always asking questions to seek the answers
  • High-energy, proactive, and resourceful, intent and fortitude to find solutions
  • Entrepreneurial spirit, confidence to work in a team and also on your own
  • Ability to think critically, e.g., review content, synthesize it, and draw conclusions
  • Manage marketing campaigns from inception to optimization, including MARCOM planning and activation
  • Effectively manage project timelines to deliver on time and on budget
  • Develop brand elements, e.g., value proposition, positioning, vision, mission, purpose
  • Social and digital marketing experience, some familiarity
  • Strong writing skills, strategic and tactical
  • Strong communicator, orally, in writing, command attention in the room
  • Detail-oriented, focus on details
Qualifications
  • Undergraduate degree
  • 3-5 years experience in an applicable field/position
  • Direct client management experience
  • Project management experience
  • Strategy development experience preferred, not required
  • High proficiency in MS Word, PowerPoint, and Excel

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