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Luxury Brand Manager

2 months ago

Bellevue, Washington, United States OpenRoad Auto Group Full time
Job Description

Company Overview:

OpenRoad Auto Group is a leading luxury automotive dealership dedicated to delivering exceptional customer experiences and offering a curated selection of high-end vehicles. Our commitment to excellence and passion for luxury automobiles define us as a leader in the industry, and we are seeking a talented Brand Manager to join our team and help elevate our brand presence.

Position Overview:

As the Brand Manager, you will play a pivotal role in shaping and promoting our brand image, ensuring alignment with our values and customer expectations. You will lead strategic initiatives to enhance brand visibility, drive customer engagement, and uphold our reputation as a premier destination for luxury automotive enthusiasts.

Responsibilities:

  • Brand Strategy Development:
    • Develop and implement comprehensive brand strategies aligned with the dealership's goals, values, and target market.
    • Conduct market research, competitive analysis, and customer feedback surveys to inform brand strategy decisions.
    • Collaborate with senior management and marketing teams to define brand positioning, messaging, and differentiation strategies.
  • Marketing and Communications:
    • Oversee all aspects of brand marketing and communications, including advertising campaigns, digital marketing initiatives, social media presence, and public relations efforts.
    • Create compelling and consistent brand messaging across multiple channels to enhance brand awareness and customer engagement.
    • Monitor and analyze marketing metrics and KPIs to evaluate campaign effectiveness and optimize strategies for maximum impact.
  • Brand Experience Enhancement:
    • Ensure a cohesive and premium brand experience across all customer touchpoints, including dealership facilities, online platforms, and customer interactions.
    • Collaborate with sales and customer service teams to align brand messaging and ensure a seamless customer journey from initial contact to post-purchase satisfaction.
    • Identify opportunities for enhancing the luxury experience, such as exclusive events, partnerships, and personalized services.
  • Brand Performance Monitoring:
    • Track key performance indicators (KPIs) related to brand equity, customer perception, and brand loyalty.
    • Conduct regular brand audits and sentiment analysis to assess brand health and identify areas for improvement or refinement.
    • Generate reports and presentations to communicate brand performance insights and recommendations to senior leadership.

Qualifications:

  • Experience in brand management, marketing, or related roles, preferably in the luxury automotive or luxury retail sector.
  • Proven track record of developing and implementing successful brand strategies that drive brand growth and customer engagement.
  • Strong analytical skills with the ability to interpret data and insights to inform brand decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinker with a passion for luxury brands and automotive industry trends.
  • Proficiency in digital marketing tools, analytics platforms, and Microsoft Office Suite.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance plans.
  • Paid vacation, holidays, and personal days.
  • Opportunities for professional development and career advancement.
  • Employee discounts on luxury vehicles and dealership services.