Digital Advertising Strategist
5 days ago
Job Overview
We are seeking a highly skilled Digital Advertising Strategist to join our team at Collective Measures. As an employee-owned company, we value curiosity and integrity, and we're looking for someone who shares our passion for digital marketing.
About the Role
The successful candidate will be responsible for overseeing and optimizing paid social and paid search advertising campaigns across multiple ad platforms and media channels. With a strong background in metrics and results-driven optimization, you will develop and execute campaign strategies that drive business growth and deliver exceptional results.
Main Responsibilities
- Develop and implement comprehensive campaign strategies for paid social and paid search advertising
- Lead the management of ongoing campaign optimization efforts, including bidding strategies, budget management, keyword research, and ad copy development
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement
- Collaborate with project managers and team leads to ensure timely delivery of project requirements
- Stay up-to-date with industry trends and best practices in digital advertising
Requirements
To be successful in this role, you will need:
3-6+ years of experience in paid social or paid search marketingA strong understanding of digital marketing principles and tacticsExcellent analytical and problem-solving skillsAbility to work independently and as part of a teamStrong communication and interpersonal skillsProficiency in Microsoft Excel and other relevant toolsBonus Skills
- Bid management experience with tools like Marin or Kenshoo
- Experience with data visualization platforms such as Tableau
- Familiarity with feed management platforms like Feedonomics and Google Merchant Center
- Retail and e-commerce experience
- Proficiency in Google Analytics and/or Adobe
Benefits
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as a positive work-life balance and opportunities for professional growth and development. If you're passionate about digital marketing and want to join a dynamic team of experts, please submit your application.
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