Public Relations and Communications Specialist
4 weeks ago
About the Role
Babylist is seeking a skilled Public Relations and Communications Manager to join our Brand Marketing team. This is an exciting opportunity to work with a leading brand in the baby product industry, supporting our PR initiatives and VIP relationships.
Key Responsibilities
- Develop and implement strategic PR initiatives to drive brand awareness and media coverage
- Manage and maintain relationships with key influencers, celebrities, and media contacts
- Collaborate with our PR agency to execute press releases, awards submissions, and internal updates
- Partner with our data team to utilize data to support and shape stories about trends and craft a story that supports Babylist's strategic goals
- Measure the impact of PR initiatives on a monthly and quarterly basis, providing written updates to executives
- Manage our influencer agency on the ground in LA, building key relationships with them and ensuring they are working towards our goals
- Be the face of the Babylist brand for a key audience of celebrities, influencers, and management teams, responsible for building and nurturing relationships both virtually and in-person
- Partner with our Sales team to negotiate and integrate Brand Partners into opportunities with VIP, building new revenue streams for Babylist
- Support timely reactive communications and crisis communications initiatives
Requirements
- 5-8 years of experience in PR, ideally with a mix of experience in consumer and tech
- 2+ years of experience working with celebrities, influencers, agencies, and management teams
- Skilled, savvy, and extremely professional communicator and point of contact for this critical audience
- Deep understanding of strategic PR initiatives and media relations and how those can propel a brand forward
- Extraordinary written communication skills and ability to write and edit executive emails, press releases, and internal memos with impeccable grammar while keeping your audience entertained and engaged
- Natural curiosity and understanding of the pop culture landscape
- Experience and knowledge of the ever-evolving influencer ecosystem and proven track record of building and maintaining excellent relationships
- Metrics savvy and able to connect PR and VIP initiatives to brand measurement, assessing every opportunity with a high level of judgment for how it grows and strengthens the Babylist brand, both quantitatively and qualitatively
- Understanding of social media (experience is a plus)
What We Offer
- Competitive pay and meaningful opportunities for career advancement
- Great benefits like company-paid medical, dental, and vision, a generous paid parental leave policy, and 401(k) with company match
- Care about employee wellbeing with perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Location
This role is based in the Greater Los Angeles area and requires travel to Babylist Beverly Hills ~2 days/week.
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