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Director of Retention Marketing

2 months ago

Four States, West Virginia, United States Pepper GmbH Full time
Join Our Team as a Director of Retention Marketing

We're seeking a seasoned marketing professional to drive customer lifetime value through multi-channel marketing touchpoints at Pepper GmbH, a fast-growing DTC intimate apparel brand.

About the Role

As a Director of Retention Marketing, you'll be responsible for developing and executing strategies to improve retention rates, average order value, and customer lifetime value. You'll lead our email and SMS marketing efforts, incorporating print marketing strategies to increase engagement and conversion. You'll also spearhead the evolution of our loyalty program to maximize customer satisfaction and LTV while optimizing ROI.

Key Responsibilities
  • Develop and execute multi-channel marketing strategies to drive customer retention and loyalty
  • Lead email and SMS marketing efforts, including campaign briefing and performance optimization
  • Incorporate print marketing strategies to increase engagement and conversion
  • Evolve and optimize our loyalty program to maximize customer satisfaction and LTV
  • Collaborate with cross-functional teams to drive customer-centric initiatives
  • Manage and optimize our CRM platform and vendors to maximize ROI
Requirements
  • 8+ years of retention/CRM marketing experience at a fast-growing DTC consumer products brand
  • Strong balance of creative and analytical skills, with ability to use data to drive decisions
  • Goal-oriented, cool under pressure, and committed to continuous improvement
  • Excellent cross-functional leadership and communication skills
  • Comfortable challenging the status quo and proposing innovative ideas
What We Offer
  • Company-matched 401K plan up to 3%
  • 100% company-covered option for medical, vision, dental insurance premiums
  • Flexible remote work location
  • Flexible and generous vacation policy
  • Paid parental leave for qualifying employees
  • Health & wellness monthly stipend
  • Employee discount for Pepper product
Pepper Values
  • We Set the New Standard: We challenge ourselves to always do better than the status quo and are not afraid to think outside the box.
  • We Care Hard: We do hard things with empathy, collaboration, compassion, and don't shy away from tough feedback or situations.
  • We Believe No Job's Too Big or Small: We roll up our sleeves, and are able to do a lot with a little through creative problem solving and resourcefulness.
  • We Embrace Flexible Conviction: We don't hold back, and believe the best decisions are ones made together with conviction and openness.

We're an equal opportunity employer and make employment decisions on the basis of merit. We prohibit unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws.