Art Director

3 days ago


Birmingham Alabama, United States Southern Shirt Full time
About the Role

We are seeking a highly skilled and experienced Art Director to join our team at Southern Shirt. As a key member of our creative department, you will be responsible for developing and executing visual strategies that bring our brand to life.

Key Responsibilities
  • Strategic Direction: Develop and execute creative strategies to visually communicate our brand identity, values, and products.
  • Market Analysis: Conduct seasonal market research and trend analysis to drive continuous improvement and innovation in design.
  • Creative Leadership: Oversee the creation of digital and print materials, including website design, social media content, email campaigns, and advertising materials.
  • Brand Management: Set and maintain brand standards, ensuring that all creative materials align with our brand identity.
  • Creative Storytelling: Cultivate fresh and innovative concepts, translating them into compelling visual stories.
  • Collaboration: Collaborate closely with fashion designers and sales teams to visually represent clothing concepts, key features/benefits, and product story.
  • Seasonal Marketing: Set the creative direction for seasonal campaigns, look books, product catalogs, and marketing material.
  • Photoshoots: Oversee photo/video shoots, ensuring the creation of visual content that aligns with brand messaging and campaign objectives.
  • Vendors and Content Creators: Work closely with external content creators and designers to execute creative projects and campaigns.
  • Project Management: Manage multiple projects simultaneously, ensuring deadlines are met and resources are allocated efficiently.
Requirements
  • Bachelor's degree: In Graphic Design, Fine Arts, or a related field.
  • Proven experience: As an Art Director or in a similar role.
  • Portfolio: Showcasing a variety of creative projects, focusing on branding, graphic design, and visual storytelling.
  • Technical proficiency: Mastery in design software such as Adobe Creative Suite.
  • Leadership and communication skills: Excellent leadership and communication skills, with the ability to effectively guide and inspire a team.
  • Project management skills: Strong project management skills, with the ability to prioritize tasks and manage multiple deadlines.
  • Industry knowledge: Up-to-date knowledge of industry trends and a passion for staying ahead of the curve in the field of design.
  • Strategic thinking: Strategic thinking and a keen eye for detail.
  • Dynamic environment: Ability to thrive in a dynamic and fast-paced environment.
  • Professionalism and creativity: A commitment to maintaining the highest standards of professionalism and creativity.

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