Digital Marketing Strategist

2 days ago


Chicago, Illinois, United States Blue River PetCare Full time
About the Role

Blue River PetCare is seeking a highly skilled Digital Marketing Strategist to join our team in downtown Chicago. This exciting opportunity offers a competitive salary of $85,000 - $110,000 per year.

As a Digital Marketing Strategist at Blue River PetCare, you will be responsible for developing and implementing an optimized email marketing strategy to increase engagement and lead generation across multiple audiences. You will also partner with marketing leadership to manage digital ads across various brands and support large-scale projects and events as needed.

This role is ideal for a driven individual with exceptional communication, time management, and organization skills, as well as a passion for creating engaging content and experiences. The ideal candidate will possess a strong knowledge of current best practices in digital marketing and Google ad management, advanced copywriting skills, and the ability to adapt to the ever-changing digital marketing landscape.

Key Responsibilities
  • Develop and implement an optimized email marketing strategy to increase engagement and lead generation across multiple audiences.
  • Partner with marketing leadership to manage digital ads across various brands.
  • Support large-scale projects and events as needed.

Requirements
  • Bachelor's degree in marketing, communications, or relevant field.
  • 4+ years of experience in professional marketing-specific role.
  • Demonstrated ability to work effectively in a cross-functional team environment.
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously, delegate, and meet deadlines.
  • Exceptional attention to detail.
  • Strong copywriting and content creation skills.
  • Working knowledge of Mailchimp (or equivalent platforms) preferred.
  • Strong knowledge of Google Ads platform.


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