Public Relations Specialist
2 weeks ago
SASSO is seeking a highly skilled Public Relations Specialist to join our team. As a key member of our Public Relations department, you will be responsible for driving our PR efforts and collaborating with internal teams to achieve our goals.
Key Responsibilities- Develop and execute comprehensive PR strategies for our clients and the SASSO brand
- Build and maintain strong relationships with media contacts and influencers
- Craft and pitch compelling press releases, stories, and other press materials
- Manage media inquiries and interview requests
- Stay up-to-date with industry trends and adjust PR strategies accordingly
- Collaborate with internal teams to drive PR efforts and achieve client objectives
- Develop and implement thought leadership strategies to generate coverage in target industries
- Build relationships with thought leaders to grow industry awareness
- Develop and execute crisis communications plans and management
- Monitor, analyze, and communicate PR results on an ongoing basis
- 2+ years of Public Relations experience
- Bachelor's degree in Mass Communications, Public Relations, Business Administration, or Marketing preferred
- Agency experience preferred
- Excellent written and oral communication skills
- Significant experience building and maintaining media relationships
- Experience acting as a company spokesperson
- Social media experience including Facebook, Twitter, and blogs
- Understands public engagement and its implementation
- Experience with tools and services such as Cision, Meltwater, wire distribution services, and other relevant PR platforms
- Proficient use of Microsoft Office Products (Word, Excel, etc.)
- Experience with office tools such as Workamajig (CRM), Harvest, Dropbox, Google Docs, Slack, and others a plus
- Proficient use of Adobe Suite Products such as InDesign preferred
- Event planning experience a plus
- Commitment to working in a team-based environment
- A proactive attitude; willingness to learn and take initiative
- The ability to work under pressure and tight timelines and assimilate large quantities of information quickly, while maintaining attention to detail, drive, and flexibility
- Resilience to enable you to deal with problems and constructive criticism
- A persuasive, confident, and knowledgeable approach to all work communicated
- Technologically savvy and up to date in all of the latest trends in your area of expertise
- Ability to travel, if/when necessary (although very minimal if at all)
- Competitive pay
- Flexible schedule
- Remote-friendly office
- Continuing education
- Team-building events
- Annual retreat (when applicable)
- Casual dress code
- Room for growth within the agency services
- Amazing work environment
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