Grid Energy Demand Marketing Expert
2 days ago
As an Electric Vehicle Marketing Expert, you'll be part of our dynamic marketing team, driving customer acquisition, activation, and retention through innovative marketing strategies. At Optiwatt, our mission is to revolutionize the electric vehicle industry by making ownership cheaper, simpler, and more impactful. With your expertise, we'll push the boundaries of what's possible in the EV market, reducing CO2 emissions and preventing grid blackouts.
About the Role
This exciting opportunity will see you work closely with our marketing team to develop and execute data-driven marketing campaigns that consistently move the needle towards our lofty growth targets. You'll be responsible for analyzing trends in user behavior, campaign performance, and channel efficacy to optimize costs, seize opportunities, and inform roadmap iteration. Your creative approach and ability to ideate novel customer acquisition strategies will help us drive sustainable growth and reduce our carbon footprint.
Responsibilities
- Identify value propositions that resonate with specific customer segments and test combinations of creative assets, digital advertising channels, and demographic targeting data
- Analyze trends in user behavior, campaign performance, and channel efficacy to optimize costs and seize opportunities
- Brainstorm new channels, partnerships, or approaches to maximize user, financial, or impact metrics
- Prioritize a backlog of ideas using imperfect information and execute on the plan regardless of experience
- Work collaboratively with the marketing team to develop and implement effective marketing strategies
Requirements
To succeed in this role, you should possess the following skills and qualifications:
- Proven experience in marketing, analytics, or related fields
- Ability to manage teams, agencies, and contractors simultaneously
- Advanced data analysis skills, including statistical modeling, graphical representation, and KPI reporting
- Creative approach to ideating novel customer acquisition strategies and specifying physical or digital ads
- Efficiency in designing and executing tests to generate actionable insights
- Excellent technical, negotiation, and communication skills under pressure
About Us
Optiwatt is a pioneer in the electric vehicle industry, dedicated to reversing global warming through the advancement of electric vehicle adoption. We're committed to creating a better future for our planet, and we invite you to join us on this journey. With a competitive salary range of $150,000 to $220,000 and equity compensation dependent on experience, we offer excellent career growth opportunities. Apply now to become part of our team and help us shape the future of sustainable transportation.
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