Senior Director of Global Events and Customer Advocacy
1 day ago
At Cloudflare, we're on a mission to build a better Internet. Our company runs one of the world's largest networks, powering millions of websites and other Internet properties for customers ranging from individual bloggers to Fortune 500 companies.
Our network protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have web traffic routed through our intelligent global network, which gets smarter with every request.
This results in significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
Our CultureWe're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers at no cost.
The RoleWe're seeking a visionary Senior Director of Corporate Events, Programs, and Customer Advocacy to own the strategy, planning, and optimization of our global events and sponsorships, customer advocacy, and community programs.
This role is critical in driving Cloudflare's market penetration and recognition as a cloud leader. You will work cross-functionally with Product Marketing, Field Marketing, Partner Marketing, Brand Marketing, Sales, and Customer Success to drive measurable ROI, brand awareness, pipeline acceleration, and meaningful engagement with customers.
Key Responsibilities- Develop and implement integrated events and customer and community marketing strategies aligned with overall marketing and business objectives.
- Oversee the planning, coordination, and execution of all large company events and third-party events, including large Cloudflare conferences, as well as industry conferences, such as RSA, Black Hat, Gartner, and others.
- Create and manage field marketing programs that support lead generation, customer acquisition, and sales enablement efforts.
- Develop and manage the broad community of Cloudflare customers, ranging from free and self-serve customers to the large corporate customers.
- Work closely with other departments such as sales, product marketing, field marketing, and corporate communications to ensure alignment and integration of marketing initiatives.
- Responsible for managing the events and field marketing budget effectively, ensuring resources are allocated wisely and achieving maximum ROI.
- Establish KPIs and metrics to measure the effectiveness of events and field marketing programs. Analyze data to optimize strategies and demonstrate ROI to senior management.
- Lead and mentor a team of events and field marketing professionals, fostering a collaborative and results-driven culture.
We're looking for a seasoned functional leader who will constantly grow the capability and maturity of Corporate Events and Customer functions to meet the needs of a fast-growing B2B SaaS business.
You should have proven experience in event and community management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyers is a plus.
You should be skilled at articulating complex ideas clearly and persuasively. Influential leadership skills to get things done across functions and affect change across the organization are essential.
Ability to leverage data to optimize campaigns and drive strategic decisions is crucial. Holding yourself and teams accountable for performance is a must.
We're looking for someone with an in-depth knowledge around campaign development best practices, as well as a growth mindset that will help drive continuous improvement in the function.
Experience in cybersecurity or B2B infrastructure is preferred, with clear attainment against targets for revenue and pipeline generation.
Deep understanding of event strategy and its application to branding, demand generation, and ABM motions across segments is a must.
Proven track record of developing and executing successful marketing strategies and campaigns on a global scale and across languages is essential.
Bachelor's or master's degree in Marketing, Business, Communications, or related field is required.
Willingness to travel internationally for collaboration with global teams and participation in key industry events is a must.
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San Francisco, California, United States Cloudflare, Inc. Full timeAbout UsAt Cloudflare, we're on a mission to build a better Internet. Our network powers millions of websites and other Internet properties, and we're committed to protecting and accelerating any Internet application online.We're looking for a visionary leader to join our team as a Senior Director of Corporate Events, Programs, and Customer Advocacy. This...
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San Francisco, California, United States Cloudflare, Inc. Full timeAbout UsAt Cloudflare, we're on a mission to build a better Internet. Our network powers millions of websites and other Internet properties, and we're committed to protecting and accelerating any Internet application online.We're a company that values diversity and inclusivity, and we're looking for talented individuals who share our vision. If you're...
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San Francisco, California, United States Cloudflare Inc Full timeAbout UsAt Cloudflare, we're on a mission to build a better Internet. Our company runs one of the world's largest networks, powering millions of websites and Internet properties for customers ranging from individual bloggers to Fortune 500 companies.We protect and accelerate any Internet application online without adding hardware, installing software, or...
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